国际B2B推广指南:谷歌SEO优化与亚马逊海外推广策略
中国外贸企业在拓展国际市场时,谷歌SEO搜索优化和亚马逊海外推广是最有效的两种数字营销方式。
Many Chinese companies make a common mistake when starting Google promotion - they immediately seek help from digital agencies. However, without basic knowledge of Google marketing, the results are often unsatisfactory.
实际上,成功的国际推广需要掌握三个核心要素:
In fact, successful international promotion requires mastering three core elements:
1. 谷歌SEO优化 - 通过技术手段让企业官网出现在谷歌搜索结果首页
Google SEO - Using techniques to make corporate websites appear on Google's first page
2. 谷歌竞价广告 - 付费购买关键词排名
Google Ads - Paying for keyword rankings
3. YouTube多语种营销 - 新兴的全球化推广渠道
YouTube multilingual marketing - Emerging global promotion channel
这三种方式相辅相成,建议企业同时采用。谷歌占据全球90%以上的搜索流量,是国际推广不可忽视的平台。
These three methods complement each other and should be used simultaneously. Google controls over 90% of global search traffic, making it essential for international promotion.
专业建议:企业应先学习基础知识,再选择合作伙伴。具备一定网络营销能力的企业,甚至可以自主完成推广工作。
Professional advice: Companies should first learn the basics before choosing partners. Businesses with digital marketing capabilities can even handle promotions themselves.
就像汽车保养一样,懂行的车主永远不会被维修厂欺骗。国际推广也是同样的道理 - 知识就是力量!
Just like car maintenance, knowledgeable car owners never get cheated by repair shops. The same applies to international promotion - knowledge is power!