宠物经济蓬勃发展：85%年轻人愿为宠物消费 全球市场迎来新机遇
中国宠物市场消费趋势
China's Pet Market Consumption Trends
根据新京报贝壳财经《2024年轻人消费趋势调查》显示，85.24%的受访者愿意为宠物消费，宠物"家人化"趋势明显。
According to the "2024 Youth Consumption Trend Survey" by Beijing News Shell Finance, 85.24% of respondents are willing to spend on pets, showing a clear trend of pets becoming "family members".
消费细分领域包括：
Consumption breakdown includes:
- 宠物玩具和娱乐设施(46.9%)
- Pet toys and entertainment facilities (46.9%)
- 宠物医疗保健(44.3%)
- Pet healthcare (44.3%)
- 高质量食品和用品(38.6%)
- High-quality food and supplies (38.6%)
行业动态与政策
Industry News and Policies
黑龙江省兽药行业协会成立，预计2024年兽药产值将突破30亿元。
Heilongjiang Veterinary Drug Industry Association established, with veterinary drug output value expected to exceed 3 billion yuan in 2024.
潍坊市宠物协会正式成立，标志着当地宠物产业进入规范化发展阶段。
Weifang Pet Association officially established, marking the standardized development of local pet industry.
企业战略与合作
Corporate Strategies and Collaborations
玛氏宠物在中国推出"宠物友好联名房"项目，并与Tripadvisor共建全球宠物友好数字中心。
Mars Petcare launched "Pet-Friendly Co-branded Rooms" in China and partnered with Tripadvisor to build a global pet-friendly digital center.
新瑞鹏集团与美团深化合作，优化宠物诊疗服务流程，提升客户体验。
New Ruipeng Group deepened cooperation with Meituan to optimize pet medical service processes and enhance customer experience.
全球市场展望
Global Market Outlook
欧睿国际预测，亚太地区宠物护理市场规模2024年将达290亿美元，复合年增长率4%，将成为全球第三大市场。
Euromonitor International predicts Asia-Pacific pet care market will reach $29 billion in 2024 with 4% CAGR, becoming the world's third largest market.
乌克兰宠物食品制造商Kormotech进军韩国市场，成为首家进入东亚市场的乌克兰宠物食品企业。
Ukrainian pet food manufacturer Kormotech entered South Korean market, becoming the first Ukrainian pet food company in East Asia.
创新产品与技术
Innovative Products and Technologies
澳大利亚推出首款含黑水虻蛋白的宠物食品，获得美国和欧盟监管批准。
Australia launched first pet food containing black soldier fly protein, approved by US and EU regulators.
多家国际企业宠物用药获批再注册，包括硕腾、维克等知名品牌。
Several international companies' pet medications approved for re-registration, including Zoetis and Virbac.
