东川SEO推广与谷歌推广效果分析：亚马逊卖家近期运营观察

东川SEO推广与谷歌推广效果分析：亚马逊卖家近期运营观察

Dongchuan SEO Promotion vs Google Ads Effectiveness: Recent Observations from Amazon Sellers

近期亚马逊平台动态引发卖家热议 | Recent Amazon platform updates spark heated discussions among sellers

与往年Prime Day爆单的喜悦不同，今年七月对亚马逊卖家而言堪称"暗黑时刻"——限制发货、刷单警告、关联封号等问题接踵而至。当卖家们以为八月会苦尽甘来时，部分卖家又遭遇恶意侵权投诉，导致店铺被封、资金冻结。

Unlike the joy of order surges during previous Prime Days, July 2022 became a "dark period" for Amazon sellers - with shipping limits, review manipulation warnings, and account suspensions. Just as sellers hoped August would bring relief, some encountered malicious infringement complaints leading to store closures and frozen funds.

平台政策出现意外松动？ | Unexpected policy relaxation?

近期多位卖家报告了异常情况：

1. 自动解封的Listing：有卖家发现之前因投诉被关闭的listing突然恢复可售状态，甚至开始出单

2. 二审账号集体复活：3-4月因VPS注册触发二审的账号近期收到亚马逊道歉邮件并恢复

Recent anomalies reported by sellers:
1. Automatically reinstated listings: Previously suspended listings suddenly became active again
2. Massive account reinstatements: Accounts suspended during March-April verification received apology emails

美国站招商政策收紧 | Tighter US marketplace registration policies

据多方消息证实：
• 招商经理注册链接发放严格限制
• 优先给予品牌卖家/工厂型卖家
• 普通卖家基本只能选择自注册（100%触发明信片验证）

Verified information:
• Strict limitations on registration links
• Priority given to brand owners/manufacturers
• Regular sellers mostly limited to self-registration (100% postcard verification)

SEO优化建议 | SEO recommendations

针对跨境电商从业者，我们建议：
1. 加强账户安全管理，避免关联
2. 建立完整的发票/供应链文档系统
3. 关注平台政策变化，及时调整策略

For cross-border sellers, we recommend:
1. Enhance account security management
2. Establish complete invoice/supply chain documentation
3. Monitor platform policy changes closely

（来源：综合跨境电商行业观察） | (Source: Cross-border e-commerce industry observations)