谷歌竞价排名推广与SEO的区别 | 疫情下大卖停产应对策略
在数字营销领域，谷歌竞价排名推广（PPC）和SEO优化是两种主流的推广方式，但许多企业并不清楚它们的核心区别。
In digital marketing, Google PPC advertising and SEO optimization are two mainstream promotion methods, but many companies don't understand their core differences.
SEO与PPC的核心差异
Core Differences Between SEO and PPC
SEO（搜索引擎优化）是通过优化网站内容和结构来获得自然流量，效果持久但见效慢；而PPC（按点击付费广告）是通过竞价排名快速获取流量，效果立竿见影但需要持续投入。
SEO (Search Engine Optimization) obtains organic traffic by optimizing website content and structure, with long-lasting effects but slow results; while PPC (Pay-Per-Click) advertising quickly acquires traffic through bidding rankings, with immediate effects but requiring continuous investment.
疫情下大卖的应对策略
Top Sellers' Coping Strategies During Pandemic
近期国内疫情形势严峻，蓝思科技等跨境电商企业受到严重影响。根据公告显示：
The recent domestic pandemic situation has severely affected cross-border e-commerce companies like Lens Technology. According to the announcement:
- 东莞工厂已暂停生产活动
- Dongguan factory has suspended production
- 跨境物流环节遇到困难
- Difficulties encountered in cross-border logistics
- 对产品交付和新品研发造成影响
- Impact on product delivery and new product R&D
公司采取的五大应对措施包括：
The company's five major countermeasures include:
- 严格落实疫情防控措施
- Strict implementation of epidemic prevention measures
- 优化产能安排保证交付
- Optimizing production capacity arrangement to ensure delivery
- 提前做好复工复产准备
- Preparing for resumption of work and production in advance
- 协调跨境物流资源
- Coordinating cross-border logistics resources
- 加强防疫物资储备
- Strengthening epidemic prevention material reserves
业绩影响：2021年蓝思科技营收452.86亿元，同比增长22.60%，但营业利润同比下降62.14%。疫情对物流成本、采购成本等产生综合不利影响。
Performance Impact: In 2021, Lens Technology achieved revenue of 45.286 billion yuan, a year-on-year increase of 22.60%, but operating profit decreased by 62.14% year-on-year. The pandemic has had a comprehensive adverse impact on logistics costs, procurement costs, etc.
对于跨境电商企业来说，疫情期间需要同时关注线上推广效果和供应链稳定性，做好SEO和PPC的平衡投入，才能在特殊时期保持业务连续性。
For cross-border e-commerce companies, during the pandemic, it is necessary to pay attention to both online promotion effects and supply chain stability, and make balanced investments in SEO and PPC to maintain business continuity during special periods.
