湖南外贸SEO推广公司:如何优化Google Ads广告系列转化操作
作为专业的湖南外贸SEO推广公司,我们经常被客户问到一个关键问题:"谷歌竞价推广的目标是什么?如何优化Google Ads广告系列转化操作?"
As a professional Hunan foreign trade SEO promotion company, we are often asked a key question by clients: "What is the goal of Google Ads promotion? How to optimize Google Ads campaign conversion actions?"
将转化操作纳入"转化次数"列后,Google广告会将其计入转化并进行优化。要优化转化操作,只需以下几个步骤:
After including conversion actions in the "Conversions" column, Google Ads will count them as conversions and optimize accordingly. To optimize conversion actions, just follow these steps:
1. 新建广告系列时的设置
在新建广告系列时,找到"出价"模块,点击下方的"显示更多设置"
1. Settings when creating a new campaign
When creating a new campaign, find the "Bidding" module and click "Show more settings" below
2. 选择转化操作
点击"转化次数",勾选"为此广告系列选择转化操作",然后点击"选择转化操作"
2. Select conversion actions
Click "Conversions", check "Select conversion actions for this campaign", then click "Select conversion actions"
3. 保存设置
勾选要跟踪的转化操作,点击保存
3. Save settings
Check the conversion actions you want to track and click Save
这样,该广告系列的转化操作只有一个,优化事件也只有一个。对于已经投放的广告系列,可以在广告系列层级的设置中进行修改,操作方式与前文相同。
This way, the campaign will have only one conversion action and one optimization event. For existing campaigns, you can modify the settings at the campaign level in the same way as described above.
专业建议:如果广告转化表现良好,建议只设置一个最核心的转化操作。这样,我们就能清晰明了地获得所需数据,非常方便。
Professional advice: If the ad conversion performance is good, we recommend setting only one core conversion action. This way, we can clearly and easily obtain the data we need.
虎诺网络作为专业的湖南外贸SEO推广公司,我们拥有丰富的Google Ads优化经验,能帮助外贸企业最大化广告投放效果。
As a professional Hunan foreign trade SEO promotion company, Hunuo Network has extensive experience in Google Ads optimization and can help foreign trade companies maximize their advertising effectiveness.
