跨境电商新机遇：TEMU家具类目卖家半年增长150%的实战经验
跨境电商新机遇：TEMU家具类目卖家半年增长150%的实战经验
Cross-border E-commerce Opportunities: TEMU Furniture Seller Achieves 150% Growth in 6 Months
大件跨境，顺利入局
Smooth Entry into Large-item Cross-border Business
年初入局跨境电商行业时，我们通过市场调研发现：小件产品虽然销量可观，但门槛低、竞争大、利润空间有限。因此我们决定布局大件产品市场。
When entering the cross-border e-commerce industry at the beginning of the year, our market research revealed that while small items have considerable sales volume, they feature low barriers to entry, intense competition, and limited profit margins. Therefore, we decided to focus on the large-item market.
3月份结识大健云仓招商经理沈松英后，美国现货一件代发模式为新手卖家提供了完美的测款和前期布局解决方案。特别值得注意的是，大健云仓的全美尾程一口价政策，让成本核算变得透明可控。
In March, after meeting Shen Songying, the investment manager of Dajian Cloud Warehouse, the US spot drop-shipping model provided a perfect solution for new sellers to test products and make initial layouts. Particularly noteworthy is Dajian Cloud Warehouse's nationwide flat-rate shipping policy, which makes cost accounting transparent and controllable.
降本增效，毛利可观
Cost Reduction and Efficiency Improvement with Considerable Gross Profit
通过以下策略，我们实现了显著增长：
Through the following strategies, we achieved significant growth:
- 利用大健云仓退返品保障功能，减少退货损失
- Utilizing Dajian Cloud Warehouse's return protection feature to reduce return losses
- 开通客户沟通白名单，通过小额补偿提升客户满意度
- Opening a customer communication whitelist to improve satisfaction through small compensations
- 实时监控库存，避免缺货罚款
- Real-time inventory monitoring to avoid out-of-stock penalties
虽然大健云仓模式的单笔毛利不如自备货高，但资金周转效率提升15倍以上，整体收益率反而更高。
Although the per-order gross profit of the Dajian Cloud Warehouse model is not as high as self-stocking, the capital turnover efficiency increases by more than 15 times, resulting in higher overall returns.
Temu大洗牌中的商机
Opportunities in TEMU's Reshuffling
面对平台竞争加剧，我们采取了三项关键措施：
Facing intensified platform competition, we adopted three key measures:
- 对热门产品进行大额圈货，获取更优惠的采购价格
- Bulk reservation of hot products to obtain more favorable purchase prices
- 优化服务，将售后率从7%降至4%
- Service optimization, reducing the after-sales rate from 7% to 4%
- 战略性保留有下架风险的链接
- Strategically maintaining listings at risk of being taken down
这些策略使我们在8月份实现了150%的销售额增长，证明了精细化运营的重要性。
These strategies enabled us to achieve 150% sales growth in August, proving the importance of refined operations.
Seller优中选优
Selecting the Best Sellers
我们目前与7-8家核心Seller保持深度合作，重点关注：
We currently maintain in-depth cooperation with 7-8 core Sellers, focusing on:
- 产品品质和上新速度
- Product quality and update speed
- 售后服务响应效率
- After-sales service response efficiency
- 符合美国销售规范
- Compliance with US sales regulations
尽管国际贸易环境收紧，但美国大件家居市场增长空间依然巨大，优质卖家将获得不可估量的商机。
Despite tightening international trade conditions, the US large-item home furnishing market still has huge growth potential, and quality sellers will gain immeasurable business opportunities.
点击此处入驻大健云仓 | Click here to join Dajian Cloud Warehouse
