千亿宠物市场崛起：浙江宠物产业升级趋势分析
中国宠物市场正迎来黄金发展期。根据《2023-2024年中国宠物行业白皮书》，2023年我国城镇宠物消费市场规模达2793亿元，预计2026年将突破3613亿元。在这一蓬勃发展的市场中，浙江宠物产业表现尤为亮眼。
China's pet market is entering a golden era. According to the "2023-2024 China Pet Industry White Paper", the urban pet consumption market reached 279.3 billion yuan in 2023 and is expected to exceed 361.3 billion yuan by 2026. In this booming market, Zhejiang's pet industry stands out.
产品多元化趋势明显 | Product Diversification Trend
在温州平阳宠物小镇，佩蒂股份正在建设年产2.4万吨的宠物烘焙粮产线，昕宏宠物智能用品生产基地计划年底投产30条生产线。从传统的宠物咬胶和牵引绳，到如今的主粮零食、智能箱包、时尚家居等新品不断涌现，产品多元化成为浙江宠物产业升级的首要特征。
In Wenzhou's Pingyang Pet Town, Petpal is building a production line for 24,000 tons of pet baked food annually, while Xinhong Pet Smart Products plans to put 30 production lines into operation by year-end. From traditional pet chews and leashes to new products like premium foods, smart carriers and fashionable furniture, product diversification has become the primary feature of Zhejiang's pet industry upgrade.
宠物友好环境建设 | Pet-Friendly Environment Development
德清莫干山风景区的"柴屿家"柴犬主题民宿进行了全面的适宠化改造，网红咖啡馆"荒室"则打出"宠物超友好"招牌。浙江正将绿水青山优势转化为宠物友好型文旅发展新动能，约20余家文旅企业已布局宠物市场。
The Shiba Inu-themed B&B "Chaiyu Home" in Deqing's Moganshan Scenic Area has undergone comprehensive pet-friendly renovations, while the网红cafe "Wild Room" displays prominent "Super Pet-Friendly" signs. Zhejiang is transforming its green mountain and clear water advantages into new momentum for pet-friendly cultural tourism development, with about 20 cultural tourism enterprises already entering the pet market.
全生命周期布局 | Full Lifecycle Layout
海正动保耗时6年研发的"赛乐滴"成为国产首款塞拉菌素滴剂，润宠生物已获得3张老年病新药证书。浙江企业正通过宠物医药创新向上冲击产业链高端，实现进口替代并布局全球市场。
Hisen Animal Health's six-year R&D effort produced "Saile Drop", China's first selamectin topical solution, while Runpet Bio has obtained 3 new drug certificates for geriatric diseases. Zhejiang enterprises are moving up the value chain through pet pharmaceutical innovation, achieving import substitution and global market布局.
专家观点：浙江工商大学肖亮教授指出："从食品升级到服务创新，浙江宠物产业正在覆盖宠物全生命周期，品质化、精细化、拟人化成为核心发展趋势。"
Expert Insight: Professor Xiao Liang from Zhejiang Gongshang University notes: "From food upgrades to service innovations, Zhejiang's pet industry is covering pets' full lifecycle, with premiumization, refinement and anthropomorphism becoming core development trends."
