24小时在线SEO推广与谷歌竞价推广的价值比较
（经济观察）中国品牌携"新"出海
(Economic Observation) Chinese Brands Going Global with Innovation
出海或将成为中国企业未来发展的"必答题"。
Going global may become a "required question" for the future development of Chinese enterprises.
《艾媒咨询|2023-2024年中国企业出海发展研究白皮书》显示，分别有29.5%、39.4%的大、中型企业已实施出海战略，28.9%的小型企业有布局出海的计划。
According to the "iMedia Research|2023-2024 China Enterprise Globalization Development White Paper", 29.5% of large enterprises and 39.4% of medium-sized enterprises have implemented globalization strategies, while 28.9% of small enterprises have plans for global expansion.
从"单打独斗"到"生态矩阵"
From "Going It Alone" to "Ecosystem Matrix"
在新质生产力引领发展的背景下，中国企业如何携"新"出海？
Under the guidance of new quality productive forces, how are Chinese enterprises going global with innovation?
从网页游戏"传奇世界"到手机游戏"天使之战"，从平台产品"XY游戏平台"、原创动漫IP"岁时令"到互联网高科技"大鹏VR"，恺英网络已经有十多年出海经验。
From web game "Legend World" to mobile game "Angel Wars", from platform product "XY Game Platform", original animation IP "Sui Shi Ling" to internet high-tech "Dapeng VR", Kingnet has over a decade of globalization experience.
恺英网络IP商务负责人娄榕榕接受中新网记者采访时表示，从商品出海、产品出海到现在品牌出海，企业出海内涵在不断"升级"。
Lou Rongrong, IP Business Director of Kingnet, told China News Network that the connotation of enterprise globalization has been continuously "upgrading" from commodity export to product export and now brand globalization.
从简单"走出去"到"全球化"布局
From Simple "Going Out" to "Globalization" Strategy
速度和规模出海之后，企业需要思考如何从简单的"走出去"迈向更深层次的"全球化"战略布局。
After achieving speed and scale in going global, enterprises need to consider how to move from simple "going out" to a deeper "globalization" strategic layout.
上海财经大学商学院营销系副教授叶巍岭认为，全球化意味着企业需要在全球范围内整合资源、配置要素，实现技术、人才等要素的全球流动和优化配置。
Ye Weiling, Associate Professor of Marketing at Shanghai University of Finance and Economics, believes that globalization means enterprises need to integrate resources and allocate factors globally, realizing the global flow and optimal allocation of technology, talent and other factors.
SEO推广与谷歌竞价的比较价值：
Comparison Value Between SEO and Google Ads:
1. 24小时在线SEO推广：长期价值投资，持续带来自然流量，成本效益高但见效慢
1. 24/7 Online SEO: Long-term value investment, continuously bringing organic traffic, cost-effective but slow results
2. 谷歌竞价推广：即时效果显著，精准定位目标受众，但成本较高且需要持续投入
2. Google Ads: Immediate noticeable effects, precise targeting of audiences, but higher costs and requires continuous investment
对于出海企业而言，SEO与竞价广告的协同使用往往能产生最佳效果。SEO建立长期品牌影响力，而竞价广告则能快速获取初期用户和测试市场反应。
For globalizing enterprises, the synergistic use of SEO and paid ads often yields the best results. SEO builds long-term brand influence, while paid ads can quickly acquire initial users and test market response.
