完备售后货源+谷歌竞价推广：TikTok助力国牌出海实现增量增长
随着国内电商竞争日益激烈，越来越多的中国企业开始将目光投向海外市场。去年，国内清洁品牌Seaways仅用3个月时间就在东南亚市场做到同类目销量TOP3，展现了国牌出海的巨大潜力。
As domestic e-commerce competition intensifies, more Chinese companies are turning their attention to overseas markets. Last year, domestic cleaning brand Seaways achieved TOP3 sales in its category in Southeast Asia in just 3 months, demonstrating the huge potential of Chinese brands going global.
Part1：国牌出海，TikTok复制成功经验
Part1: Chinese Brands Going Global, TikTok Replicates Success Experience
成立于2018年的水卫仕(Seaways)在国内已服务上千万客户，成为洗碗机耗材TOP1品牌。2023年9月，该品牌开始布局东南亚市场。
Established in 2018, Seaways has served over 10 million customers in China and become the TOP1 brand in dishwasher consumables. In September 2023, the brand began expanding into the Southeast Asian market.
选择TikTok作为出海首站："我们在国内兴趣电商平台的成熟体系可以直接复制到海外"，Seaways负责人表示。品牌采用三步走策略：
Choosing TikTok as the first stop: "Our mature system on domestic interest e-commerce platforms can be directly replicated overseas", said the Seaways executive. The brand adopted a three-step strategy:
- 优质内容制作：与达人共创产品视频，突出清洁效果对比
- 达人营销：借助当地达人影响力突破用户信任壁垒
- 精准投放：利用TikTok for Business商业化产品提升效果
- High-quality content production: Co-create product videos with influencers, highlighting cleaning effect comparisons
- Influencer marketing: Leverage local influencers to break through user trust barriers
- Precise advertising: Utilize TikTok for Business commercial products to enhance effectiveness
Part2：爆品策略撬动全球市场
Part2: Hit Product Strategy to Leverage Global Markets
彩妆品牌花洛莉亚同样选择东南亚作为出海首站。其一款唇膏笔视频在TikTok获得730万播放量、90万点赞，成功打造爆款。
Makeup brand Florasis also chose Southeast Asia as its first stop overseas. A video of its lipstick pencil received 7.3 million views and 900k likes on TikTok, successfully creating a hit product.
关键成功要素：
Key success factors:
- 达人内容共创快速提升品牌声量
- 利用TikTok特效工具增强视频吸引力
- 把握营销节点创造销售高峰
- Co-creation of content with influencers to quickly boost brand awareness
- Using TikTok effects tools to enhance video appeal
- Seizing marketing moments to create sales peaks
TikTok for Business发布的《出海电商宝典》为品牌提供了完整的爆品打造策略，包括达人建联、广告投放等方法论，助力企业加速全球化布局。
The "Global E-commerce Playbook" released by TikTok for Business provides brands with complete hit product creation strategies, including methodologies for influencer connections and advertising, helping companies accelerate global expansion.
