中国香水市场增速远超全球 小众香水成"香饽饽"
中国香水市场正在经历前所未有的增长，根据颖通集团和凯度咨询联合发布的《中国香水行业研究白皮书》，预计2023年中国香水市场规模将突破200亿元。
China's perfume market is experiencing unprecedented growth. According to the "China Perfume Industry Research White Paper" jointly released by Yingtong Group and Kantar Consulting, China's perfume market size is expected to exceed 20 billion yuan in 2023.
颖通集团高级副总裁林荆表示："中国香水市场已成为全球美妆市场的新增长引擎"。数据显示，2021年中国香水市场增速高达38.7%，远高于全球平均水平。
Lin Jing, senior vice president of Yingtong Group, stated: "China's perfume market has become a new growth engine for the global beauty market". Data shows that in 2021, China's perfume market grew by 38.7%, far exceeding the global average.
小众香水品牌成为市场新宠。近年来，LVMH、雅诗兰黛、欧莱雅等国际巨头纷纷收购小众香水品牌。2023年6月，开云集团以14亿欧元收购高端沙龙香氛世家Creed。
Niche perfume brands have become the new favorites in the market. In recent years, international giants such as LVMH, Estée Lauder, and L'Oréal have acquired niche perfume brands. In June 2023, Kering acquired the high-end perfume house Creed for 1.4 billion euros.
凯度研究显示，中国香水消费者正从名牌驱动转向追求个性化。林荆预测："未来3-5年，中国香水消费将持续上涨，行业正迎来黄金时代。"
Kantar research shows that Chinese perfume consumers are shifting from brand-driven to pursuing individuality. Lin Jing predicts: "In the next 3-5 years, China's perfume consumption will continue to rise, and the industry is ushering in a golden age."
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SEO optimization suggestions: This article is optimized for keywords such as "China perfume market" and "niche fragrances", containing relevant data support, suitable for SEO promotion in the beauty industry.
