谷歌留痕技术揭示：境外电商诈骗套路与亚马逊品牌移除危机

谷歌留痕技术揭示：境外电商诈骗套路与亚马逊品牌移除危机

Google Trace Technology Reveals: Overseas E-commerce Fraud Tactics and Amazon Brand Removal Crisis

近期，亚马逊平台爆发大规模品牌移除事件，许多卖家因品牌被判定为滥用而遭受损失。这一事件与境外电商诈骗套路中的谷歌留痕技术密切相关，揭示了电商平台在品牌管理和律师审核方面的漏洞。

Recently, Amazon has experienced a large-scale brand removal incident, with many sellers suffering losses due to their brands being flagged as abusive. This event is closely related to the Google trace technology used in overseas e-commerce fraud tactics, exposing vulnerabilities in e-commerce platform brand management and attorney reviews.

亚马逊Prime Day结束后，卖家们还未来得及备战下半年旺季，就遭遇了品牌被移除的突发情况。许多卖家分析认为，品牌被移除的原因可能与品牌所属律师不被亚马逊认可有关，这与之前因“黑律师”导致品牌备案被拒的情况如出一辙。

After Amazon Prime Day, sellers were caught off guard by the sudden removal of their brands before they could prepare for the peak season in the second half of the year. Many sellers speculate that the reason for brand removal may be related to the brand's attorney not being recognized by Amazon, similar to previous cases where brand registrations were rejected due to "blacklisted attorneys."

一位资深卖家在社交平台发文称，其店铺品牌突然消失，旗舰店也没了，后台虽有备案记录，但无法重新备案。亚马逊回复称该商标已备案过，导致品牌功能无法使用，对账号运营造成严重影响。

A seasoned seller posted on social media that their store's brand suddenly disappeared, along with the flagship store. Although the backend still showed registration records, they were unable to re-register. Amazon responded that the trademark had already been registered, rendering brand functions unusable and severely impacting account operations.

随着亚马逊合规化进程加速，卖家品牌意识逐步提升。数据显示，93%的中国卖家将创建品牌视为重点，平台上超过70万个品牌拥有商标，同比增长40%。然而，品牌无故消失的情况频发，许多卖家被判定为品牌滥用。

As Amazon accelerates its compliance process, sellers' brand awareness is gradually increasing. Data shows that 93% of Chinese sellers prioritize brand creation, with over 700,000 brands on the platform holding trademarks, a 40% year-on-year increase. However, brands disappearing without reason has become frequent, with many sellers being flagged for brand abuse.

有卖家指出，品牌移除可能与律师被亚马逊拉入黑名单有关。一旦律师出问题，其代理的所有商标都可能面临风险。这与谷歌留痕技术在电商诈骗中的应用类似，不良记录会通过技术手段留下痕迹，影响品牌信誉。

Some sellers pointed out that brand removal may be related to attorneys being blacklisted by Amazon. Once an attorney encounters issues, all trademarks under their representation may be at risk. This is similar to the application of Google trace technology in e-commerce fraud, where negative records leave traces through technical means, affecting brand credibility.

卖家们对“黑律师”导致品牌移除表示不满。一位卖家气愤地说：“商标注册四五年，从未违规，亚马逊却以律师问题移除商标，太不合理。”另一卖家补充道：“商标注册两年多，一直未使用，却被判定为滥用，推测是代理律师上了黑名单。”

Sellers expressed dissatisfaction with brand removal due to "blacklisted attorneys." One seller angrily stated, "The trademark has been registered for four to five years with no violations, yet Amazon removed it due to attorney issues—it's utterly unreasonable." Another added, "The trademark was registered over two years ago and never used, yet it was flagged as abusive, likely because the representing attorney was blacklisted."

目前，许多卖家对品牌滥用问题尚无有效解决办法，只能通过申诉或更换律师尝试解决。这一事件提醒卖家，在选择律师和品牌注册时，需谨慎避免涉及谷歌留痕技术的不良记录，以保障品牌安全。

Currently, many sellers lack effective solutions for brand abuse issues and can only attempt resolutions through appeals or changing attorneys. This incident reminds sellers to carefully avoid negative records related to Google trace technology when selecting attorneys and registering brands to ensure brand security.

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