高效的SEO网站推广怎么做福步，谷歌推广学习期是啥意思？
高效的SEO网站推广怎么做福步，谷歌推广学习期是啥意思？
How to Do Efficient SEO Website Promotion? What Does Google Ads Learning Period Mean?
2023年9月，TikTok Shop宣布正式进军美国市场，其涵盖了服装、眼部护理、保健品、手机配件、食品等多种品类。商品价格大多数令人惊叹，大约在4-25美元之间，吸引了海外消费者纷纷“剁手”。然而，一些产品的质量问题引发了消费者的疑虑，而同一产品在多个商品列表中以不同的价格出售。这可能与平台入驻销售门槛较低有关，任何有经验的商家都可以销售产品，仅需支付2%的佣金，这也导致了假冒产品等不良情况的出现。
In September 2023, TikTok Shop officially entered the U.S. market, offering a wide range of products including apparel, eye care, health supplements, phone accessories, and food. Most items were surprisingly affordable, priced between $4 and $25, which attracted overseas consumers to make impulse purchases. However, concerns about product quality arose, and the same product was often listed at different prices across multiple listings. This may be due to the low entry barrier for sellers—any experienced merchant could sell with just a 2% commission fee, leading to issues like counterfeit products.
1. TikTok Shop逐渐进入成熟发展轨道
1. TikTok Shop Gradually Moves Toward Maturity
2024年1月，TikTok决定将每笔交易佣金从2%调高至8%，同时开始减少商家的补贴。新的一年里，TikTok计划扩大商店品类，发展成为一个大规模的闭环社交媒体电商平台。尽管佣金费率上涨，但TikTok Shop的费用仍低于亚马逊。行业观察人士表示，提高佣金标准可能有助于改善平台产品质量，商家可能因为利润空间的挤压而不得不销售更高利润、更高质量的产品。因此，随着这一调整，平台上商品价格可能会上涨。
In January 2024, TikTok increased its commission fee from 2% to 8% per transaction while reducing merchant subsidies. This year, TikTok plans to expand its product categories and develop into a large-scale closed-loop social commerce platform. Despite the fee hike, TikTok Shop's costs remain lower than Amazon's. Industry analysts suggest that higher commission standards may improve product quality, as merchants may be forced to sell higher-margin, better-quality goods due to shrinking profit margins. Consequently, product prices on the platform may rise.
2. TikTok Shop时尚与美妆的竞争
2. Competition Between Fashion and Beauty on TikTok Shop
随着未来平台价格逐渐上涨，一个更具优质商业环境的塑造也将逐步展开。目前，TikTok Shop仍处于初创阶段，由于产品价格较为亲民，相较于更昂贵的产品，平台尚未构建出明显的“高端”形象。在时尚类和美妆类之间，似乎美妆更适合在TikTok Shop上销售，其平均价格也较为低廉。
As platform prices gradually increase, a more premium business environment will take shape. Currently, TikTok Shop remains in its early stages, with product prices being relatively affordable, meaning the platform has yet to establish a distinct "luxury" image. Between fashion and beauty categories, beauty products seem better suited for TikTok Shop due to their lower average prices.
美妆品牌4AM Skin成功将现有受众转化为消费者，该品牌发言人还指出，价格较低的商品通常具有更好的转化效果。此外，她提到，若平均订单值（AOV）超过75美元，将进一步提升转化效果。
Beauty brand 4AM Skin successfully converted its existing audience into customers. A spokesperson noted that lower-priced items generally perform better in conversions. Additionally, she mentioned that an average order value (AOV) exceeding $75 could further improve conversion rates.
