广西横州茉莉花茶入选"土特产大众口碑百强榜" 品牌价值超222亿元
广西横州茉莉花茶入选"土特产大众口碑百强榜" 品牌价值超222亿元
Guangxi Hengzhou Jasmine Tea Selected in "Top 100 Local Specialty Public Praise List" with Brand Value Exceeding 22.2 Billion Yuan
中新网南宁1月16日电 - 广西横州茉莉花(茶)近日入选乡村振兴赋能计划典型案例"土特产大众口碑百强榜"。该榜单由农业农村部中国农业电影电视中心联合多家权威媒体和行业组织共同推介。
Jan 16, Nanning (China News Network) - Guangxi Hengzhou jasmine tea has been selected into the "Top 100 Local Specialty Public Praise List" of typical cases for rural revitalization empowerment program. This list was jointly recommended by the China Agricultural Film and Television Center of the Ministry of Agriculture and Rural Affairs along with multiple authoritative media and industry organizations.
横州市通过创建首批国家现代农业产业园和国家级茉莉特色小镇，推动茉莉花产业高质量发展，助力乡村全面振兴。2023年数据显示：
- 茉莉花产业总产值达152.7亿元
- 综合品牌价值达222.15亿元
- 连续7年蝉联广西最具价值农产品品牌
Hengzhou City has promoted high-quality development of the jasmine industry by establishing the first batch of national modern agricultural industrial parks and national-level jasmine characteristic towns, boosting comprehensive rural revitalization. 2023 data shows:
- Total output value of jasmine industry reached 15.27 billion yuan
- Comprehensive brand value reached 22.215 billion yuan
- Ranked as Guangxi's most valuable agricultural product brand for 7 consecutive years
数字化转型成效显著：横州市打造"数字茉莉供应链服务平台"，通过慧云信息系统实现智能监控，使茉莉花期从4个月延长至5个月。2023年全市茉莉花种植面积达13.1万亩，鲜花产量10.3万吨。
Remarkable achievements in digital transformation: Hengzhou created the "Digital Jasmine Supply Chain Service Platform", achieving intelligent monitoring through the Huiyun information system, extending the jasmine flowering period from 4 to 5 months. In 2023, the city's jasmine planting area reached 131,000 mu with fresh flower output of 103,000 tons.
电商助力产业腾飞：2023年1-11月数据显示：
- 网商数量达6410家(新增682家)
- 茉莉花茶全网零售额41.87亿元
- 茉莉花盆栽销售额1.56亿元
E-commerce boosts industry takeoff: Data from January to November 2023 shows:
- Number of online merchants reached 6,410 (682 new additions)
- Online retail sales of jasmine tea reached 4.187 billion yuan
- Sales of jasmine potted plants reached 156 million yuan
横州市还积极推进"好一朵横州茉莉花"品牌建设，茉莉花产品多次作为中国—东盟博览会招待用茶和国礼茶，深受海外消费者喜爱。
Hengzhou also actively promotes the "What a Beautiful Hengzhou Jasmine Flower" brand building. Jasmine products have been served multiple times as reception tea at China-ASEAN Expo and as national gift tea, deeply loved by overseas consumers.
