SSL证书对SEO排名的影响：为什么HTTPS网站能获得更多流量和转化
在数字营销领域，SEM推广已经发展了十多年，但许多营销人员发现一个有趣现象：百度推广有时会带来谷歌流量。这背后隐藏着一个重要的SEO趋势：网站安全性已成为搜索引擎排名的重要因素。
In the field of digital marketing, SEM advertising has evolved for over a decade, but many marketers notice an interesting phenomenon: Baidu ads sometimes bring Google traffic. Behind this lies an important SEO trend: website security has become a crucial ranking factor for search engines.
Google最新的SEO排名算法已将SSL证书纳入其"可信赖度"评分标准。当网站部署专业SSL安全证书(如vTrus SSL)时，会显示独特的绿色企业标识。这个视觉提示告诉访问者您的网站是安全可靠的——不是钓鱼网站、诈骗网站或被入侵的页面。
Google's latest SEO ranking algorithm has incorporated SSL certificates into its "trustworthiness" scoring criteria. When a website deploys professional SSL security certificates (like vTrus SSL), it displays a distinctive green enterprise marker. This visual indicator tells visitors your site is secure and trustworthy - not a phishing site, scam website, or hacked page.
HTTPS网站的访客通常更愿意：
- 留下联系信息
- 向客服咨询产品详情
- 完成购买流程
Visitors to HTTPS websites are more likely to:
- Submit contact information
- Consult customer service about products
- Complete purchase processes
这对促进网站询盘转化大有帮助。而且国内的360浏览器等主流浏览器早已对非HTTPS网站显示"不安全"警告，百度搜索引擎也对HTTPS网站给予排名优待。
This significantly helps improve website lead conversion rates. Furthermore, major Chinese browsers like 360 Browser have long marked non-HTTPS sites as "Not Secure", and Bidu Search Engine also gives ranking preference to HTTPS websites.
实践表明，部署SSL证书不仅能提升SEO排名，还能增强用户信任度，最终带来更高的转化率。这是为什么即使通过百度推广，您的网站也可能获得谷歌流量的重要原因之一。
Practice shows that deploying SSL certificates can not only improve SEO rankings but also enhance user trust, ultimately leading to higher conversion rates. This is one of the key reasons why your website may receive Google traffic even through Baidu advertising.
