Google留痕霸屏：跨境电商入驻天猫国际全攻略
在当今跨境电商竞争激烈的市场中，Google留痕霸屏策略已成为品牌成功的关键因素。对于想要入驻天猫国际的商家来说，了解正确的入驻条件和流程至关重要。
In today's competitive cross-border e-commerce market, the Google dominant screen presence strategy has become a crucial factor for brand success. For merchants looking to enter Tmall Global, understanding the correct entry conditions and processes is essential.
可入驻店铺类型：
Eligible Store Types:
①、品牌旗舰店：拥有自有品牌或可达到独家代理的商家
①、Brand Flagship Store: Merchants with proprietary brands or exclusive distribution rights
②、专卖店：拥有一级授权，品牌具有一定知名度的商家
②、Exclusive Store: Merchants with first-level authorization and brands with certain recognition
③、专营店：支持多个品牌入驻，包括授权品牌和自有品牌
③、Specialty Store: Supports multiple brand entries, including authorized brands and proprietary brands
④、卖场型旗舰店：多品牌和多品类经营的商家
④、Mall-type Flagship Store: Merchants operating multiple brands and categories
天猫国际入驻要求：
Tmall Global Entry Requirements:
①、入驻商家必须具备中国大陆以外资质的公司实体
①、Merchants must have a corporate entity with qualifications outside Mainland China
②、拥有海外注册商标
②、Possess overseas registered trademarks
③、具备海外委售等与其经营业务相关的资质和许可
③、Have relevant qualifications and permits for business operations, such as overseas consignment sales
④、开店主体需为海外实体公司
④、The store operator must be an overseas entity
⑤、品牌授权链路完整，同时需提供海外的结算银行信息
⑤、Complete brand authorization chain and overseas settlement bank information
入驻流程：
Entry Process:
①、提交入驻申请：按要求准备资料，依次提交入驻申请
①、Submit Entry Application: Prepare documents as required and submit the application step by step
②、资格审核：品牌及主体资质评估约需3个工作日
②、Qualification Review: Brand and entity assessment takes approximately 3 working days
③、确认店铺基本信息，签署相关运营协议并缴纳店铺保证金
③、Confirm Store Information: Sign relevant operation agreements and pay store deposit
④、开始货品入仓，按规定上架产品
④、Start Warehousing: Place products in warehouses and list them according to regulations
费用构成：
Fee Structure:
保证金：150,000人民币
Deposit: 150,000 RMB
技术服务年费：3万元或6万元两档
Technical Service Annual Fee: Two tiers of 30,000 or 60,000 RMB
技术服务费率：销售额的2%-5%
Technical Service Fee Rate: 2%-5% of sales revenue
通过有效的Google留痕霸屏策略，结合天猫国际的专业平台优势，跨境电商能够快速建立品牌影响力并实现业务增长。
Through effective Google dominant screen presence strategies combined with Tmall Global's professional platform advantages, cross-border e-commerce businesses can quickly establish brand influence and achieve business growth.
