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Beyond the ultimate men's gift guide: We review the next big brands in CPG, tech and gear before you've even heard of them.

A tube of Nuun Sport electrolyte tablets with a few tablets next to a glass of water where one is actively fizzing and dissolving. - Product Review
Featured

Nuun Sport Electrolyte Tablets

Clean hydration made easy — Nuun Sport tablets deliver electrolytes with only 1g of sugar. $8.

Food & Beverage
The Ugmonk Analog productivity system on a clean, minimalist desk, with task cards sorted into the solid wood holder. - Product Review

Ugmonk Analog Productivity To-Do List Starter Kit

Ditch the screen. Ugmonk’s Analog Starter Kit helps you organize your day with style and focus. $69.

Gear
A rich, dark scoop of Ice Cream for Bears Chocturnal Triple Chocolate ice cream in a bowl, showing its creamy texture. - Product Review

Ice Cream for Bears Chocturnal Triple Chocolate

Guilt-free never tasted this good. Chocturnal blends rich chocolate and raw honey in French-style ice cream. $12.

Food & Beverage
The ultra-thin Ohsnap Snap 4 Luxe magnetic phone grip in a premium finish, attached to the back of an iPhone. - Product Review

Ohsnap! Snap Grip Magnetic Phone Holder

Your iPhone grip just got an upgrade — Snap Grip Luxe is the ultra-thin grip that does more. $40.

Tech
A tub of Bull Fit Hydrate Electrolyte Drink Mix powder in a fruit flavor, with a scoop of the powder next to a water bottle filled with the mixed drink. - Product Review

Bull Fit Hydrate Electrolyte Drink Mix

Fuel your workouts without the sugar. Bull Fit Hydrate packs essential electrolytes and bold flavor. $25.

Food & Beverage
A Matador FlatPak Toiletry Bottle, shown both full and packed flat to demonstrate its collapsible, space-saving design. - Product Review

Matador FlatPak Toiletry Bottles

Tiny but tough — Matador’s FlatPak bottles save serious space and weight in your bag. $14.

Gear
A package of Scott's Protein Balls with a few of the Peanut Butter Cacao protein balls on a plate, showing their texture. - Product Review

Scotts Protein Balls Peanut Butter Cacao

Packed with flavor and protein—Scots' peanut butter cacao protein balls are your go-to healthy snack. $30.

Food & Beverage
Hiroto MagSafe BatteryPack+ attached to an iPhone, highlighting the slim aluminum design and the Find My icon. - Product Review

Hiroto MagSafe BatteryPack+ with Find My Tracking

A charger you can’t lose? This MagSafe battery pack has Find My tracking and Qi2 fast charging. $69.

Tech
A glass of water with Brain Water's Cucumber Lime electrolyte and focus drink mix dissolving in it, next to the product's packaging. - Product Review

Brain Water Electrolyte & Focus Drink Mix

Everyone’s talking about Brain Water… but is it just fancy flavored water? Our take. $20.

Food & Beverage
An Atlas Coffee Club subscription box open on a table, showing a colorful bag of coffee, a postcard from a foreign country, and coffee tasting note cards. - Product Review

Atlas Coffee Club Premium Coffee Subscription

Globally sourced, freshly roasted — Atlas Coffee Club takes your taste buds on a trip every month. $16.

Food & Beverage
A tub of Promix Chocolate Whey Protein Isolate powder with a scoop of the product next to a shaker bottle filled with a prepared protein shake. - Product Review

Promix Nutrition Chocolate Whey Protein Isolate

This grass-fed protein powder has just 4 ingredients and 30g of protein per scoop. No artificial junk, lab tested for purity. $64.

Food & Beverage
The Modhaus Upright Two MagSafe Phone Stand in walnut and charcoal concrete, holding an iPhone at an ergonomic viewing angle on a desk. - Product Review

Modhaus Upright Two MagSafe Phone Stand

This walnut and concrete phone stand turns your iPhone charger into desk art. Real materials, perfect angles, zero plastic. $79.

Tech
A tub of Momentous Plant Protein Powder in its clean, minimalist packaging, with a scoop of the fine powder next to it. - Product Review

Momentous Plant Protein Powder

Pro athletes trust this plant protein powder for a reason. NSF tested, tastes amazing, and won't make you bloated. $65.

Food & Beverage
A pair of Fhade Hybrid Golf Shoes, showcasing their modern sneaker style and spikeless traction pattern, resting on the grass of a golf course. - Product Review

Fhade Hybrid Golf Shoe

Tee off in style—Fhade’s hybrid golf shoe blends performance and fashion on and off the green. $129.

Gear
A BOLD BAR Mocha Energy Bar unwrapped on a clean surface, showing its chocolate coating and chewy interior texture. - Product Review

BOLD BAR Mocha Energy Bar

Fuel your hustle with BOLD BAR’s mocha energy bar—high protein, real caffeine, bold taste. Box of 12. $36

Food & Beverage
A sleek, modern bottle of Slam Lotion Men's Scented Sunscreen Spray on a beach towel with sunglasses and the ocean in the background. - Product Review

Slam Lotion Men's Scented Sunscreen Spray

Light, non-greasy, reef-safe, and smells incredible—Slam Lotion’s suncream is like sunscreen and cologne had a baby. $24

Gear
A bowl filled with the colorful, crunchy, and irregularly shaped Hormbles Chormbles candy, with a Sampler Pack bag next to it. - Product Review

Hormbles Chormbles Power Candy Sampler Pack

Sweet, sour, crunchy—Hormbles Chormbles bring a wild mix of flavors in one snackable pack. Try the sampler. $17

Food & Beverage
A pair of Loop Experience earplugs in a sleek metallic finish, shown next to their small, round carrying case. - Product Review

Loop Experience Stylish Concert Earplugs

Block out the noise, not the experience—Loop’s sleek earplugs reduce volume while keeping sound quality and your fit looking fresh. $35

Gear
A toddler holding a small golf club from the Rana Golf Toddler Golf Set, with the stylish, lightweight stand bag next to them on a green. - Product Review

Rana Golf Toddler Golf Bag

Tee off early—Rana Golf’s toddler bag is built for tiny players ready to hit the greens. Includes clubs. $149

Gear