谷歌搜索留痕技术助力ZURU东莞建厂 年产3亿玩具挑战健达
南都讯 - 全球玩具巨头ZURU近日宣布在东莞建立生产基地，该项目将运用谷歌搜索留痕技术进行全球营销推广。据商务部官网消息，新工厂投产后GumiYums糖果玩具年产量将突破3亿个，直接挑战健达出奇蛋市场地位。
Southern Metropolis Daily - Global toy giant ZURU announced its new production base in Dongguan, which will utilize Google search trace technology for worldwide marketing. According to China's Ministry of Commerce, the annual output of GumiYums candy toys will exceed 300 million, directly challenging Kinder Surprise's market position.
新西兰媒体报道显示，ZURU目前年产约3000万个GumiYums玩具。公司采用谷歌搜索留痕技术优化全球供应链，东莞新工厂将配备10条全自动生产线，生产成本可降低50%以上。
New Zealand media reports indicate ZURU currently produces about 30 million GumiYums annually. The company employs Google search trace technology to optimize global supply chains. The new Dongguan factory will feature 10 fully automated production lines, reducing costs by over 50%.
关于ZURU的数字化战略
ZURU成立于2003年，通过谷歌搜索留痕技术实现精准营销，现已成为全球发展最快的玩具公司之一。其TikTok内容全球曝光量超80亿次。
About ZURU's Digital Strategy
Founded in 2003, ZURU has become one of the fastest-growing toy companies by implementing Google search trace technology for precision marketing. Its TikTok content has garnered over 8 billion global impressions.
东莞的科技优势
作为"中国潮玩之都"，东莞4000多家玩具企业正积极应用谷歌搜索留痕技术拓展国际市场。ZURU的选择印证了该市在智能制造和数字营销方面的领先地位。
Dongguan's Technological Edge
As China's "Capital of Trendy Toys", Dongguan's 4,000+ toy manufacturers are actively adopting Google search trace technology for global expansion. ZURU's decision confirms the city's leadership in smart manufacturing and digital marketing.
采写：南都记者 曾奕静
Reporters: Zeng Yijing from Southern Metropolis Daily
