外贸企业必看：如何开通谷歌竞价推广及授权管理全攻略
对于外贸企业来说，谷歌广告(Google Ads)是拓展海外市场的利器。本文将详细介绍如何以合理的价格获得优质的推广效果，并逐步讲解谷歌广告账户的开通及授权管理流程。
For foreign trade businesses, Google Ads is a powerful tool for expanding overseas markets. This article provides detailed instructions on how to get quality promotion at reasonable prices, and step-by-step guidance on Google Ads account setup and authorization management.
谷歌竞价推广的优势
Advantages of Google Ads
1. 精准定位全球客户：可根据国家、语言、兴趣等多维度定位目标客户
1. Precise global targeting: Target customers by country, language, interests and other dimensions
2. 成本可控：按点击付费(PPC)模式，预算完全自主控制
2. Controllable costs: Pay-per-click (PPC) model with full budget control
3. 效果可衡量：详细的数据报表帮助优化广告效果
3. Measurable results: Detailed reports help optimize ad performance
谷歌广告授权管理步骤
Google Ads Authorization Steps
以下是详细的账户授权流程，让团队成员可以协作管理广告账户：
Below is the detailed account authorization process to enable team collaboration:
- 打开Google Ads官网(ads.google.com)
- 使用注册谷歌广告的主邮箱登录
- 进入账户后，点击右上角的"工具与设置"
- 在设置栏选择"访问权限和安全"
- 在用户管理界面点击"+"添加新用户
- 输入被授权人的谷歌邮箱账号
- 选择适当的权限级别(建议从"标准"权限开始)
- 点击"发送邀请"按钮
- 通知被授权人查收邮件并接受邀请
- Visit Google Ads official website (ads.google.com)
- Log in with the primary Google Ads registered email
- Click "Tools & Settings" in the top right corner
- Select "Access and security" in settings
- Click "+" in user management to add new user
- Enter the authorized person's Google email
- Select appropriate access level (recommend starting with "Standard")
- Click "Send invitation"
- Notify the authorized person to check email and accept invitation
专业提示：建议外贸企业选择"标准"权限而非"管理员"权限，以保障账户安全。如需专业优化服务，可考虑聘请Google Ads认证专家。
Pro Tip: Foreign trade businesses are advised to use "Standard" instead of "Admin" access for security. Consider hiring Google Ads certified experts for professional optimization services.
