谷歌留痕代发：跨境电商推广新策略助力盛泽纺企迎战"黑五"

谷歌留痕代发：跨境电商推广新策略助力盛泽纺企迎战"黑五"

Google Trace Posting: New Cross-border E-commerce Promotion Strategies Help Shengze Textile Enterprises Prepare for "Black Friday"

随着"黑五"购物季的到来，中国跨境电商企业正迎来年度最重要的销售旺季。江苏盛泽的纺织企业通过 谷歌留痕代发 等新型推广方式，积极开拓海外市场。

With the arrival of the "Black Friday" shopping season, Chinese cross-border e-commerce enterprises are ushering in the most important sales peak season of the year. Textile enterprises in Shengze, Jiangsu are actively exploring overseas markets through Google trace posting and other new promotion methods.

江苏华佳丝绸股份有限公司总经理易平表示："我们为'黑五'准备了二十多个款式的服装，通过谷歌留痕代发优化产品搜索排名，订单量显著提升。"目前该公司每天生产约200件服装，主要销往德国和美国。

Yi Ping, general manager of Jiangsu Huajia Silk Co., Ltd., said: "We have prepared more than 20 styles of clothing for 'Black Friday'. By using Google trace posting to optimize product search rankings, order volume has increased significantly." Currently, the company produces about 200 pieces of clothing per day, mainly exported to Germany and the United States.

盛泽地区跨境电商发展迅猛，今年1-10月出口额预计将超13.6亿元，同比增长18%以上。其中谷歌留痕代发等数字营销手段功不可没，帮助企业精准触达欧美消费者。

The cross-border e-commerce in Shengze area has developed rapidly. From January to October this year, the export volume is expected to exceed 1.36 billion yuan, a year-on-year increase of more than 18%. Google trace posting and other digital marketing methods have contributed significantly, helping enterprises accurately reach European and American consumers.

跨境电商推广策略建议：

Cross-border e-commerce promotion strategy suggestions:

• 利用谷歌留痕代发提升产品在搜索引擎的可见度
• Use Google trace posting to improve product visibility in search engines
• 结合亚马逊等平台促销活动，制定全渠道营销策略
• Develop omnichannel marketing strategies combining platform promotions like Amazon
• 针对不同市场开发差异化产品，如欧美市场偏好高品质丝绸制品
• Develop differentiated products for different markets, such as high-quality silk products preferred by European and American markets

海关数据显示，2024年前三季度我国跨境电商进出口达1.88万亿元，同比增长11.5%。服饰鞋包、电子产品、家居家纺是主要出口品类。谷歌留痕代发等精准营销工具的应用，正帮助中国企业更好地把握全球电商机遇。

Customs data shows that in the first three quarters of 2024, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan, a year-on-year increase of 11.5%. Clothing, shoes, bags, electronic products, and home textiles are the main export categories. The application of precise marketing tools such as Google trace posting is helping Chinese companies better grasp global e-commerce opportunities.