Google推广助力跨境电商：2024廊坊经贸洽谈会揭示产业带出海新机遇
在2024年廊坊国际经济贸易洽谈会上，Google推广作为跨境电商的重要工具，正成为推动中国产业带"扬帆出海"的关键力量。本次洽谈会揭示的数据显示，跨境电商正以前所未有的速度改变着中国外贸格局。
During the 2024 Langfang International Economic and Trade Fair, Google promotion as an important tool for cross-border e-commerce is becoming a key force in promoting Chinese industrial belts to "set sail overseas". The data revealed at this fair shows that cross-border e-commerce is changing China's foreign trade landscape at an unprecedented speed.
跨境电商进出口额在2023年达到2.38万亿元，这一数字充分证明了Google推广等数字营销工具在帮助企业拓展海外市场方面的重要作用。
Cross-border e-commerce import and export volume reached 2.38 trillion yuan in 2023, a figure that fully demonstrates the important role of digital marketing tools such as Google promotion in helping enterprises expand overseas markets.
在廊坊临空国际会展中心的展区内，众多企业展示了如何通过Google推广实现精准营销。来自河北邢台的伊萨宠物食品有限公司就是一个典型案例，该公司通过有效的Google推广策略，成功将产品出口至20多个国家和地区。
In the exhibition area of Langfang Lin'kong International Convention and Exhibition Center, many enterprises demonstrated how to achieve precise marketing through Google promotion. Xingtai Yisa Pet Food Co., Ltd. from Hebei is a typical case. Through effective Google promotion strategies, the company has successfully exported products to more than 20 countries and regions.
廊坊柏思诺家具有限公司的成功经验同样值得关注。该公司通过Google推广结合跨境电商平台运营，实现了年产值超过2亿元，其中三分之二的业务来自海外市场。
The successful experience of Langfang Baisinuo Furniture Co., Ltd. is also noteworthy. Through Google promotion combined with cross-border e-commerce platform operations, the company has achieved an annual output value of more than 200 million yuan, with two-thirds of its business coming from overseas markets.
政策层面也在积极支持Google推广等数字化营销方式。商务部等九部门近期发布的指导意见明确指出，要大力支持跨境电商赋能产业发展，这为Google推广在产业带出海过程中的应用提供了政策保障。
At the policy level, active support is also being given to digital marketing methods such as Google promotion. The guidance recently issued by the Ministry of Commerce and eight other departments clearly states that vigorous support should be given to cross-border e-commerce to empower industrial development, which provides policy guarantee for the application of Google promotion in the process of industrial belts going global.
从雄安新区到山东烟台，从河南郑州到全国各地，"跨境电商+产业带"模式正在通过Google推广等数字化工具实现快速发展。这种模式不仅帮助企业降低了海外营销成本，更提高了品牌在国际市场的知名度。
From Xiongan New District to Yantai, Shandong, from Zhengzhou, Henan to all over the country, the "cross-border e-commerce + industrial belt" model is achieving rapid development through digital tools such as Google promotion. This model not only helps enterprises reduce overseas marketing costs but also improves brand awareness in international markets.
中国服务贸易协会副会长仲泽宇强调，以Google推广为代表的数字化营销方式将成为未来外贸发展的重要创新动力。随着更多企业掌握Google推广技能，中国产业带出海将迎来新的发展机遇。
Zhong Zeyu, vice president of the China Association of Trade in Services, emphasized that digital marketing methods represented by Google promotion will become an important innovative driving force for future foreign trade development. As more enterprises master Google promotion skills, Chinese industrial belts going global will usher in new development opportunities.
