跨境电商融资热潮持续：2022年10家跨境企业融资案例深度解析
跨境卖家上市潮依然"疯狂"！在舆论声中，2022年被众多跨境人称为最难的一年！然而资本热钱的疯狂涌入，再一次验证跨境电商热度依旧！
The wave of cross-border seller IPOs remains "crazy"! Amid public opinion, 2022 was called the most difficult year by many cross-border practitioners! However, the frenzied influx of capital once again proves that cross-border e-commerce remains hot!
近5年来，我国跨境电商相关企业注册量整体呈现逐年上升的趋势。2021年新增1.09万家，同比增长72.2%。除了新卖家数量大增，2021年中国出口跨境电商行业的融资数量也非常可观。
Over the past five years, the number of cross-border e-commerce related enterprises in China has shown an overall upward trend year by year. In 2021, 10,900 new enterprises were added, a year-on-year increase of 72.2%. In addition to the significant increase in the number of new sellers, the number of financing in China's export cross-border e-commerce industry in 2021 was also considerable.
家居赛道融资案例
Home Furnishing Sector Financing Cases
1. 征鸟出海获得1亿人民币战略投资
2022年1月10日，深圳市征鸟出海科技有限公司获得1亿人民币的战略投资，投资方为因赛集团。这是征鸟不到半年时间获得的第二次融资。
1. Zheng Niao Chu Hai received 100 million RMB strategic investment
On January 10, 2022, Shenzhen Zheng Niao Chu Hai Technology Co., Ltd. received a strategic investment of 100 million RMB from Insignia Group. This was the second financing obtained by Zheng Niao in less than half a year.
2. Newme完成数百万美元天使+轮融资
今年2月份，DTC家居品牌Newme宣布完成数百万美元天使+轮融资，投资方为华映资本。不到半年时间，Newme已成功融资3次。
2. Newme completed multi-million dollar Angel+ round financing
In February this year, DTC home furnishing brand Newme announced the completion of a multi-million dollar Angel+ round of financing, with Huaying Capital as the investor. In less than half a year, Newme has successfully raised funds three times.
服装与日用品赛道
Apparel and Daily Necessities Sector
4. 无疆跨境一年获3次融资
2022年3月份，快时尚跨境DTC品牌无疆跨境宣布已于去年完成近500万美元的Pre-A轮融资。本轮融资已是成立不到1年时间的无疆跨境完成的第三轮融资。
4. Boundless received financing 3 times in one year
In March 2022, fast fashion cross-border DTC brand Boundless announced that it had completed a Pre-A round of financing of nearly $5 million last year. This round of financing is already the third round completed by Boundless in less than one year since its establishment.
5. BloomChic瞄准大码女装经济
2022年12月份，由美特斯邦威创始人周成建之子胡周斌Bill创立的大码女装品牌BloomChic，最新拿到了全球消费投资公司L Catterton的投资，这也是其获得的第三轮融资。
5. BloomChic targets plus-size women's clothing economy
In December 2022, BloomChic, a plus-size women's clothing brand founded by Bill Hu, son of Metersbonwe founder Zhou Chengjian, recently received investment from global consumer investment company L Catterton, which is also its third round of financing.
智能科技赛道
Smart Technology Sector
7. 速境完成超千万人民币Pre-A轮融资
2022年10月31日，智能健身企业深圳速境生活科技有限公司获得战略融资，这是其今年获得的第二次融资。
7. SPEEDIANCE completed over 10 million RMB Pre-A round financing
On October 31, 2022, smart fitness company Shenzhen SPEEDIANCE Life Technology Co., Ltd. received strategic financing, which is its second financing this year.
10. 疆海科技获数千万人民币A+轮融资
2022年11月28日，全球家庭储能与能源管理公司广州疆海科技有限公司获数千万人民币A+轮融资。
10. Zendure received tens of millions RMB A+ round financing
On November 28, 2022, global home energy storage and energy management company Guangzhou Zendure Technology Co., Ltd. received tens of millions RMB A+ round financing.
写在最后：从资本投资规律来看，具有品牌化特征的玩家显然更受欢迎；从市场规律来看，跨境电商远没达到饱和，那些主打差异化竞争的企业，正从红海市场中找到了属于自己的蓝海赛道。
Final Thoughts: From the perspective of capital investment patterns, players with branding characteristics are clearly more popular; from the perspective of market patterns, cross-border e-commerce is far from saturated, and those companies that focus on differentiated competition are finding their own blue ocean track in the red sea market.
