外贸LC与谷歌SEO详解及WordPress支付接入指南
外贸LC是什么意思？ | What is Foreign Trade LC?
外贸LC（Letter of Credit，信用证）是国际贸易中广泛使用的支付保障方式，由银行作为第三方担保买方的付款能力。这种支付方式能有效降低交易风险，是跨境电商和外贸企业最信任的支付工具之一。
Foreign Trade LC (Letter of Credit) is a widely used payment guarantee method in international trade, where banks act as third parties to guarantee the buyer's payment capability. This payment method effectively reduces transaction risks and is one of the most trusted payment tools for cross-border e-commerce and foreign trade enterprises.
谷歌SEO的核心含义 | Core Meaning of Google SEO
谷歌SEO（Search Engine Optimization）是通过优化网站内容和结构，提升在Google搜索引擎中的自然排名，从而获得更多精准流量的营销技术。优秀的外贸网站SEO应重点关注：多语言关键词优化、网站加载速度、移动端适配和高质量外链建设。
Google SEO (Search Engine Optimization) is a marketing technique that improves a website's organic ranking in Google search results by optimizing content and structure. Excellent foreign trade website SEO should focus on: multilingual keyword optimization, website loading speed, mobile adaptation and high-quality backlink building.
WordPress支付接入完整教程
Complete Guide to WordPress Payment Integration
步骤1：选择支付平台 | Step 1: Choose Payment Platform
推荐选择国际通用的支付方式：PayPal（覆盖200+国家）、Stripe（支持135种货币）或当地主流支付（如支付宝、微信支付）。考虑手续费（通常1.5-3%）、结算周期（T+3至T+7）和拒付率等关键指标。
Recommended international payment methods: PayPal (covers 200+ countries), Stripe (supports 135 currencies) or local mainstream payments (such as Alipay, WeChat Pay). Consider key indicators like handling fees (usually 1.5-3%), settlement cycle (T+3 to T+7) and chargeback rate.
步骤2：注册商户账号 | Step 2: Register Merchant Account
需要准备企业营业执照、法人身份证、对公银行账户等材料。特别注意：不同平台对年交易额有不同限制，例如PayPal企业账户初始限额为1万美元/月。
Prepare business license, legal person ID card, corporate bank account and other materials. Special note: Different platforms have different annual transaction limits. For example, PayPal business accounts have an initial limit of $10,000/month.
步骤3：安装支付插件 | Step 3: Install Payment Plugin
WooCommerce（适合电商网站）和Easy Digital Downloads（适合数字产品）是最佳选择。安装后需配置：
1. 货币类型（建议设置主要目标市场货币）
2. 支付方式显示名称
3. 交易费率计算规则
WooCommerce (for e-commerce sites) and Easy Digital Downloads (for digital products) are the best choices. After installation, configure:
1. Currency type (recommended to set the main target market currency)
2. Payment method display name
3. Transaction fee calculation rules
步骤4：测试支付流程 | Step 4: Test Payment Process
使用支付平台提供的沙箱环境（Sandbox）进行测试，重点验证：
- 不同币种支付是否正常
- 退款流程是否顺畅
- 支付失败时的错误提示是否明确
Use the sandbox environment provided by the payment platform to test:
- Whether payments in different currencies work properly
- Whether the refund process is smooth
- Whether error messages are clear when payment fails
专业建议： | Professional Advice:
1. 为提升转化率，建议同时接入2-3种支付方式
2. 定期检查支付成功率数据，优化支付流程
3. 使用SSL证书确保支付信息安全（Google已将其作为排名因素）
1. To improve conversion rates, it's recommended to integrate 2-3 payment methods simultaneously
2. Regularly check payment success rate data to optimize the payment process
3. Use SSL certificates to ensure payment information security (Google has made it a ranking factor)
