非洲美业市场爆发：美妆、美发、美甲行业迎来黄金发展期
非洲美业市场爆发：美妆、美发、美甲行业迎来黄金发展期
Africa's Beauty Industry Boom: Makeup, Haircare and Nail Art Enter Golden Development Period
非洲美业市场规模持续扩大，根据Statista数据显示，预计2024年非洲美容与个人护理市场收入将达659.3亿美元，其中个人护理细分市场规模将达到312.3亿美元。相比全球市场4%的增长率，非洲市场保持着6%-10%的年增速，预计2028年市场规模将突破778.1亿美元。
The African beauty industry continues to expand, with Statista data showing that Africa's beauty and personal care market revenue is expected to reach $65.93 billion in 2024, with the personal care segment accounting for $31.23 billion. Compared to the global market growth rate of 4%, the African market maintains an annual growth rate of 6-10%, with projected market size exceeding $77.81 billion by 2028.
美妆市场：多元化需求催生新机遇
Makeup Market: Diverse Needs Create New Opportunities
2017年蕾哈娜创立的Fenty Beauty品牌因其丰富的色调而广受赞誉，特别是Pro Filt'R粉底液系列，成功填补了深肤色人群的美妆产品缺口。非洲女性特别关注眼妆和唇妆产品，喜欢使用显色度高的眼影和亮面丰盈的口红。
In 2017, Rihanna's Fenty Beauty brand gained widespread acclaim for its rich color tones, particularly the Pro Filt'R foundation series, successfully filling the makeup product gap for dark-skinned populations. African women pay special attention to eye and lip makeup products, preferring highly pigmented eyeshadows and glossy, plumping lipsticks.
美发行业：特殊发质创造独特需求
Haircare Industry: Special Hair Types Create Unique Needs
非洲人的卷曲发质需要特殊护理，吹风机、理发器等美发工具需求旺盛。数据显示，许多非洲女性对头发护理比肌肤护理更加重视，假发市场也随之蓬勃发展。
African curly hair requires special care, creating strong demand for hair dryers and clippers. Data shows many African women prioritize haircare over skincare, leading to booming wig markets.
美甲产业：新兴市场增长迅猛
Nail Art Industry: Rapid Growth in Emerging Markets
Statista预测2024-2029年非洲电商美甲市场年复合增长率将达10.68%，远超全球8.39%的水平。在尼日利亚，一副设计新颖的美甲片售价可达7000NGN(约56元人民币)。
Statista predicts Africa's e-commerce nail art market will grow at a 10.68% CAGR from 2024-2029, far exceeding the global 8.39%. In Nigeria, a set of fashionable press-on nails can sell for up to 7000NGN(about 56 RMB).
Jumia平台为美业卖家提供流量和政策支持，欢迎美妆、美发工具、美甲及女鞋类目优质卖家入驻，共同开拓这片美业蓝海市场。
Jumia platform offers traffic and policy support for beauty industry sellers, welcoming quality sellers in makeup, haircare tools, nail art and women's shoes to join and explore this blue ocean market together.