跨境电商新格局：多元化发展即将到来
近年来跨境电商发展迅速，尤其是最近跨境进口电商飞速发展，带来了跨境热潮。然而，时下的跨境电商从海淘选品到促销价格战，再到比物流拼速度，抢占海外货源，众筹、晒单等等，各种竞争手段应有尽有也黔驴技穷。
In recent years, cross-border e-commerce has developed rapidly, especially the recent rapid development of cross-border import e-commerce, which has brought a cross-border boom. However, the current cross-border e-commerce from overseas product selection to promotional price wars, to competing for logistics speed, seizing overseas supply, crowdfunding, sharing orders, etc., all kinds of competitive means are available but also exhausted.
跨境电商热潮依旧，但其市场是否依旧能够容纳更多平台进入？走产品销售平台路线，是否就是唯一？雨果网来告诉你：把眼光放远一点！
The cross-border e-commerce boom continues, but can the market still accommodate more platforms? Is the product sales platform route the only way? Hugo.com tells you: look further ahead!
1. 做完善的供应链和销售渠道
1. Build a complete supply chain and sales channels
关于汤臣倍健投资深圳有棵树的消息已经火热了一小阵子了，对于汤臣倍健这种大型实业来说，深圳有棵树科技有限公司究竟靠什么吸引其投资？答案是：完善的供销体系。
The news about By-health's investment in Shenzhen Youkeshu has been hot for a while. For a large enterprise like By-health, what exactly attracted its investment in Shenzhen Youkeshu Technology Co., Ltd.? The answer is: a complete supply and marketing system.
2. 消费引导和资源整合模式
2. Consumer guidance and resource integration model
除了有棵树这种大后方的服务模式外，也有另辟蹊径却做得很好的典范。6月30日原京东高管那昕出任国内最大消费决策平台什么值得买CEO的消息一时走红网络。
In addition to the rear service model like Youkeshu, there are also examples of taking a different approach but doing very well. On June 30, the news that former JD.com executive Na Xin became the CEO of SMZDM, China's largest consumer decision-making platform, became popular on the Internet.
3. 物流服务路线经久不衰
3. The enduring logistics service route
区别于直接服务其他平台，顺丰海购丰运借助的是"顺丰"本身的渠道优势。日前，为助力日本线上线，顺丰海购丰运推出了日淘免费运和七月半五折活动。
Different from directly serving other platforms, SF Buy leverages the channel advantages of "SF Express" itself. Recently, to support the Japanese online launch, SF Buy launched free shipping for Japanese purchases and a 50% discount in mid-July.
"跨境电商的火热，必将带来周边行业的兴起。目前已经有这些企业敏锐地嗅到商机了，相信再过不久，多元化的跨境电商产业链，将会形成。"蒋老师说。
"The popularity of cross-border e-commerce will inevitably bring about the rise of surrounding industries. These companies have already keenly smelled the business opportunities, and I believe that in the near future, a diversified cross-border e-commerce industry chain will be formed," said Mr. Jiang.
