口碑超好的外贸SOHO推广：谷歌推广是竞价排名吗？跨境电商2023年出口1.8万亿元
编者按：近年来，一批具有国际竞争力的“中国智造”企业正在加速出海，在包括游戏、跨境电商、网文短剧等数字经济领域已经形成了全球竞争力。
Editor's Note: In recent years, a group of internationally competitive "Made in China" companies have accelerated their overseas expansion, forming global competitiveness in digital economy fields such as gaming, cross-border e-commerce, and online literature/short videos.
新华财经北京1月22日电 伴随着互联网技术的发展，网络购物和在线支付的兴起，我国跨境电商继续保持快速增长。根据海关初步测算，2023年我国跨境电商进出口2.38万亿元，增长15.6%。其中，出口1.83万亿元，增长19.6%。
Beijing, January 22 (Xinhua Finance) - With the development of internet technology and the rise of online shopping and payments, China's cross-border e-commerce continues to maintain rapid growth. Preliminary customs estimates show that in 2023, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, growing by 15.6%. Exports accounted for 1.83 trillion yuan, increasing by 19.6%.
我国跨境电商的发展离不开速卖通AliExpress、SHEIN、TEMU及TikTok Shop等跨境电商平台的飞速增长、商业模式在市场竞争中迅速迭代。“出海四小龙”背靠中国优质供应链、以性价比及社交营销策略扩大用户群、在发达和发展中市场均赢得一席之地，海外用户规模迅速增长。
The development of China's cross-border e-commerce relies heavily on the rapid growth of platforms like AliExpress, SHEIN, TEMU, and TikTok Shop, whose business models quickly evolve in market competition. These "Four Dragons Going Global" leverage China's high-quality supply chains, cost-performance advantages, and social marketing strategies to expand their user base, gaining footholds in both developed and developing markets while rapidly growing their overseas user numbers.
速卖通AliExpress试水海外市场
AliExpress Tests Overseas Markets
阿里巴巴旗下速卖通AliExpress是首批出海的代表性电商平台。2010年该平台成立，目前已覆盖全球220个国家和地区，支持全球51个国家的当地支付方式。
AliExpress, under Alibaba, is one of the first representative cross-border e-commerce platforms. Established in 2010, it now covers 220 countries and regions worldwide, supporting local payment methods in 51 countries.
SHEIN深耕垂类 注重“小单快反”模式
SHEIN Focuses on Niche Markets with "Small Orders, Quick Response" Model
SHEIN成立于2008年，截至目前，SHEIN服务的市场覆盖美洲、欧洲、澳洲等多个国家和地区。国海证券研报显示，2017年至2022年，SHEIN的营收高速增长。其中，SHEIN在2022年的营收达到227亿元，较2021年增长45%。
Founded in 2008, SHEIN now serves markets across the Americas, Europe, Australia and more. According to Guohai Securities research, SHEIN's revenue grew rapidly from 2017 to 2022, reaching 22.7 billion yuan in 2022, a 45% increase from 2021.
TEMU全托管模式崛起 TikTok Shop另辟蹊径
TEMU's Full Hosting Model Rises While TikTok Shop Charts Its Own Path
在国内市场迅速增长的拼多多以其高效的经营效率和创新的“全托管”经营模式在海外市场复制了一个新的“拼多多”——TEMU，并迅速在美国、欧洲等发达市场取得了相当大的市场份额。
Pinduoduo, which grew rapidly in the domestic market, replicated its success overseas with TEMU using efficient operations and an innovative "full hosting" business model, quickly gaining significant market share in developed markets like the U.S. and Europe.
中国出海电商集体崛起 助力提升中国制造全球竞争力
Collective Rise of Chinese E-commerce Going Global Boosts China's Manufacturing Competitiveness
中国电商出海“四小龙”的强势崛起已经对海外电商巨头形成了竞争压力，成长最快的TEMU在美国本土市场的用户规模甚至已经能够和亚马逊平分秋色。
The strong rise of China's "Four Dragons" in global e-commerce has created competitive pressure on overseas e-commerce giants. The fastest-growing TEMU has even reached parity with Amazon in terms of user numbers in the U.S. market.
中国的互联网公司走向海外，不仅有助于消化国内制造业产能、大规模贡献就业，也同时为全球消费者提供种类丰富、物美价廉的商品，这是一场双赢。
Chinese internet companies going global not only help absorb domestic manufacturing capacity and create large-scale employment, but also provide global consumers with diverse, high-quality and affordable products - a true win-win situation.
