2020年跨境电商蓝海市场分析：亚洲市场机遇与挑战

2020年跨境电商蓝海市场分析：亚洲市场机遇与挑战

2020 Cross-border E-commerce Blue Ocean Market Analysis: Opportunities and Challenges in Asian Markets

前言/Introduction

回首跨境电商行业2019年的发展，可谓是"冰火两重天"：全球贸易保护主义的抬头，全球政治、经济持续震荡，征收数字税潮的来袭，资本寒冬······诚然如此，2019年，中国依然有超过100万的人，在做跨境出口电商卖家。

Looking back at the development of cross-border e-commerce in 2019, it can be described as "a tale of two extremes": rising global trade protectionism, ongoing political and economic turbulence worldwide, the wave of digital tax collection, and the capital winter... Despite these challenges, China still had over 1 million cross-border e-commerce sellers in 2019.

01 韩国市场/South Korean Market

随着中韩关系开始缓和，越来越多的中国企业选择进军韩国市场。韩国是增长最快的市场之一，也是全球第五大电商市场。

With the easing of China-South Korea relations, more and more Chinese companies are choosing to enter the South Korean market. South Korea is one of the fastest-growing markets and the fifth largest e-commerce market globally.

02 印度市场/Indian Market

根据印度中央统计局公布的数据指出，截至2019年九月份，印度的GDP增速跌至4.5%，是自2013年以来的最低纪录。即便如此，这个被称为最后一个仍有巨大机会的十亿级用户市场，依然是全世界的焦点。

According to data released by the Indian Central Statistical Office, as of September 2019, India's GDP growth rate fell to 4.5%, the lowest record since 2013. Despite this, this so-called last remaining billion-user market with huge opportunities remains the focus of the world.

03 东南亚市场/Southeast Asian Market

根据谷歌和淡马锡发布的2018东南亚互联网经济报告显示，电子商务是东南亚网络经济增长最快的行业，2018年达到230亿美元，到2025年将超过1000亿美元。

According to the 2018 Southeast Asia Internet Economy Report released by Google and Temasek, e-commerce is the fastest-growing sector in Southeast Asia's internet economy, reaching $23 billion in 2018 and expected to exceed $100 billion by 2025.

新加坡市场/Singapore Market

作为东南亚市场唯一的发达国家，尽管新加坡占地面积只有720平方公里，却是亚洲地区重要的金融、贸易和航运中心。

As the only developed country in the Southeast Asian market, although Singapore covers only 720 square kilometers, it is an important financial, trade and shipping center in Asia.

越南市场/Vietnamese Market

2020年，越南或将接棒印尼，成为东南亚地区的热点市场。越南电商过去四年的成交交易额，年复合增长率高达80%以上。

In 2020, Vietnam may take over from Indonesia to become the hot market in Southeast Asia. The transaction volume of Vietnamese e-commerce has achieved a compound annual growth rate of over 80% in the past four years.

结语/Conclusion

除了上述几大市场之外，还有许多尚待挖掘以及正进行得火热潮天的市场在等待卖家"宠幸"。

In addition to the above major markets, there are many markets waiting to be explored and currently booming that are waiting for sellers to "favor".