外贸SOHO收款指南：订金收取与Google推广优化策略
一、外贸收款核心原则
1. Core Principles of Foreign Trade Payment
外贸SOHO开展业务时，收取订金是不可或缺的关键环节。无论客户关系亲疏或公司规模大小，都应严格执行订金制度。
When conducting business as a foreign trade SOHO, collecting deposits is an indispensable key step. Regardless of customer relationship or company size, the deposit system should be strictly implemented.
二、订金收取最佳实践
2. Best Practices for Deposit Collection
1. 标准比例：通常收取货款的30%作为订金，但可根据谈判情况调整至50%
1. Standard Ratio: Usually 30% of the payment is collected as deposit, but can be adjusted to 50% based on negotiations
2. 金额计算：订金金额≥工厂订金要求+单程运费（特别是与印度客户交易时）
2. Amount Calculation: Deposit amount ≥ factory deposit requirement + one-way freight (especially when trading with Indian clients)
3. 付款确认：客户付款后3天内主动跟进，要求提供银行流水单确认
3. Payment Confirmation: Follow up within 3 days after customer payment, request bank statement for confirmation
三、Google推广优化策略
3. Google Promotion Optimization Strategies
1. 关键词优化：针对"外贸收款"、"跨境支付"等高转化关键词进行SEO布局
1. Keyword Optimization: SEO layout for high-conversion keywords like "foreign trade payment", "cross-border payment"
2. 竞价策略：建议每日预算$50-$200，重点投放欧美等高价值地区
2. Bidding Strategy: Recommended daily budget $50-$200, focusing on high-value regions like Europe and America
3. 转化优化：使用连连国际等专业支付平台提升客户信任度
3. Conversion Optimization: Use professional payment platforms like LianLian Global to enhance customer trust
四、风险防控建议
4. Risk Prevention Suggestions
• 大额订单建议采用L/C付款方式
• For large orders, L/C payment method is recommended
• 建立标准的付款确认流程，避免到港不提货风险
• Establish standard payment confirmation procedures to avoid risks of non-pickup after arrival
• 定期检查Google广告投放效果，优化ROI
• Regularly check Google ad performance and optimize ROI
