跨境电商物流新机遇：数字化与本地化如何助力企业出海
近年来，中国物流企业掀起一股新的出海浪潮，"不出海，就出局"成为业内共识。其中，跨境电商逐渐成为中国物流企业角逐国际市场的主战场。
In recent years, Chinese logistics companies have set off a new wave of going global, with "go global or be out" becoming an industry consensus. Cross-border e-commerce has gradually become the main battlefield for Chinese logistics companies to compete in the international market.
商务部数据显示，2024年前三季度，我国跨境电商进出口1.88万亿元，同比增长11.5%，创历史新高。而在过去五年，我国跨境电商贸易规模增长超过10倍。
According to data from the Ministry of Commerce, in the first three quarters of 2024, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan, a year-on-year increase of 11.5%, hitting a record high. Over the past five years, China's cross-border e-commerce trade volume has grown more than tenfold.
跨境电商物流面临的挑战
Challenges Facing Cross-border E-commerce Logistics
2024年，受红海局势影响，全球航运价格快速飙升。此外，跨境电商物流周期较长，运输、仓储、报关、清关等环节的费用都大大提高了物流成本。
In 2024, affected by the Red Sea situation, global shipping prices have risen rapidly. In addition, the long logistics cycle of cross-border e-commerce, including transportation, warehousing, customs declaration, and customs clearance, has significantly increased logistics costs.
最重要的是市场竞争激烈。国内外众多物流企业都在积极布局跨境电商市场，如何在激烈的市场竞争中脱颖而出，是物流企业需要面临的难题。
Most importantly, market competition is fierce. Many domestic and international logistics companies are actively expanding into the cross-border e-commerce market. How to stand out in the fierce market competition is a challenge that logistics companies need to face.
数字化与本地化：破局之道
Digitalization and Localization: Solutions to Break Through
许多国内出海物流企业选择用"数字化"和"本地化"进行破局。例如运用大数据、物联网等技术优化物流流程；通过线上订单、智能分拨等技术降低物流成本。
Many domestic logistics companies going global choose to break through with "digitalization" and "localization". For example, using big data, IoT and other technologies to optimize logistics processes; reducing logistics costs through online orders and intelligent sorting technologies.
数字化也是解决跨境语言沟通难题的重要方式，数字化物流可以快速在全球不同国家、地区进行业务复制。
Digitalization is also an important way to solve cross-border language communication problems. Digital logistics can quickly replicate business in different countries and regions around the world.
本地化运营的关键
The Key to Localized Operations
在跨境电商物流出海浪潮中，只有深度了解当地用户需求，适应政策和市场环境，才会走得持久和长远。
In the wave of cross-border e-commerce logistics going global, only by deeply understanding local user needs and adapting to policies and market environments can companies achieve sustainable and long-term development.
跨境电商物流企业要结合市场需求和自身优势，选择合适的区域和合作伙伴，运用数字化技术和本地化运营方式，逐步拓宽全球海外市场。
Cross-border e-commerce logistics companies should combine market demand with their own advantages, select suitable regions and partners, and use digital technologies and localized operations to gradually expand global overseas markets.
在新一轮中国物流服务商的出海浪潮中，数字化与本地化将成为企业应对挑战、把握机遇的核心竞争力。
In the new wave of Chinese logistics service providers going global, digitalization and localization will become the core competitiveness for companies to meet challenges and seize opportunities.
