外贸企业快速学习英语：Google广告投放完全指南

外贸企业快速学习英语：Google广告投放完全指南

Complete Guide to Google Ads for Foreign Trade Enterprises

Google广告是否合法？ Is Google Ads legal?

Google广告是完全合法的数字营销渠道，全球数百万企业都在使用。对于外贸企业而言，这是最有效的国际推广方式之一。

Google Ads is a completely legal digital marketing channel used by millions of businesses worldwide. For foreign trade enterprises, it's one of the most effective international promotion methods.

Google广告四大类型 Four Major Types of Google Ads

1. 搜索广告：包括文字广告、自适应搜索广告等，在搜索结果页显示，带有"广告"标签

1. Search Ads: Including text ads, responsive search ads, etc., displayed on search results pages with "Ad" labels

2. 展示广告：包括标准展示广告、智能展示广告等

2. Display Ads: Including standard display ads, smart display ads, etc.

3. 购物广告：包括标准购物广告、智能购物广告等

3. Shopping Ads: Including standard shopping ads, smart shopping ads, etc.

4. 视频广告：包括插播广告、视频发现广告等

4. Video Ads: Including in-stream ads, video discovery ads, etc.

开通Google广告账户所需材料 Materials Needed to Open Google Ads Account

• 企业营业执照副本

• Business license copy

• 法人身份证正反面

• Legal representative ID card (front and back)

• 可国际支付的信用卡

• Internationally payable credit card

• 企业网站(需ICP备案)

• Corporate website (ICP备案 required)

两种开通方式对比 Comparison of Two Opening Methods

自主开通 vs 代理商开通

Self-opening vs Agency opening

1. 账户稳定性：自主开通易因支付问题被封，代理商账户更稳定

1. Account Stability: Self-opened accounts are more prone to suspension due to payment issues, agency accounts are more stable

2. 技术支持：代理商提供专业运营指导

2. Technical Support: Agencies provide professional operational guidance

3. 优惠政策：代理商可获得官方扶持

3. Preferential Policies: Agencies can obtain official support

联系我们获取专业支持 Contact Us for Professional Support

电话/Tel: +FXBR888

我们的Google广告专家将为您提供一对一咨询服务，帮助外贸企业快速开展国际推广。

Our Google Ads experts will provide one-on-one consulting services to help foreign trade enterprises quickly launch international promotions.