亚马逊站外推广终极指南：销量翻倍攻略
亚马逊站外推广终极指南：销量翻倍攻略
The Ultimate Guide to Amazon Off-site Promotion: Strategies to Double Your Sales
大家好，我是江小鱼。点击右上方"关注"，不定期分享亚马逊运营知识和干货。相对于站内而言，亚马逊站外推广也是推链接不可或缺的一部分。今天我就给大家详细讲解下亚马逊的各种站外适用情况以及需要注意的事项。
Hi everyone, I'm Jiang Xiaoyu. Click "Follow" at the top right to receive irregular updates on Amazon operation knowledge and insights. Compared to on-site promotion, Amazon off-site promotion is also an indispensable part of link promotion. Today I'll explain in detail the various off-site promotion scenarios for Amazon and important considerations.
01 什么是站外推广 | What is Off-site Promotion
亚马逊站外就是除了亚马逊站内的链接优化、CPC、站内大促之外，站外的一系列操作。比如说我们常用的社交媒体促销、Facebook 群组、Deal 站、Twitter 等促销。
Amazon off-site promotion refers to all marketing activities outside of Amazon's platform, beyond link optimization, CPC, and on-site promotions. This includes commonly used methods like social media promotions, Facebook groups, Deal sites, Twitter promotions, etc.
02 为什么要做站外推广 | Why Do Off-site Promotion
亚马逊站外对我们选品开发、推动链接排名和销量起着至关重要的作用。亚马逊上几乎所有的链接或多或少都会用到站外推广。
Amazon off-site promotion plays a crucial role in product selection, improving listing rankings, and boosting sales. Almost all Amazon listings use off-site promotion to some extent.
（1）从站外看市场 | Market Research Through Off-site
我们刚做亚马逊常说的话就是从 shua 单看市场，如果免费送都没人要，你这个品肯定市场好不到哪儿去。
When starting with Amazon, we often say to judge the market by testing orders - if no one wants it even when free, the product probably has poor market potential.
（2）瞬时提升排名和销量 | Instant Boost to Rankings and Sales
通过创建大额促销，通过社媒、各种群组、Deal 站点可以获得巨大流量。
Creating large promotions through social media, various groups, and Deal sites can generate massive traffic.
（3）为大促锦上添花 | Enhance Major Promotions
如果我们的链接平时排名比较差，并且销量欠佳，那么在秒杀界面可能排位很差。
If our listing usually has poor rankings and weak sales, its position in lightning deals may be unfavorable.
（4）清理冗余库存 | Clear Excess Inventory
每个亚马逊卖家或多或少都会存在冗余库存。
Every Amazon seller has some excess inventory to varying degrees.
03 社交媒体促销 | Social Media Promotions
社交媒体促销仅适于亚马逊美国站点。这个促销的优点就是不需要花钱，我们可以直接在亚马逊美国站后台设置。
Social media promotions are only available for Amazon US. The advantage is they're free and can be set up directly in the Amazon US backend.
促销技巧 | Promotion Tips:
- 促销时间 | Duration: 每次促销至少要设置3天
- 促销力度 | Discount: 50%-70%折扣
- 叠加规则 | Stacking Rules: 社交媒体促销会与其他促销叠加
04 Facebook群组推广 | Facebook Group Promotion
Facebook群组的效果要优于社媒，但是我们找服务商需要付一定的服务费用。
Facebook groups often perform better than social media, but require paying service fees to promoters.
05 Deal站点推广 | Deal Site Promotion
Deal站点适合我们自主控制。除了Slickdeals这些知名平台需要编辑审核发帖之外，很多付费的Deal我们都是可以自主进行的。
Deal sites allow more control. Except for platforms like Slickdeals that require editor approval, many paid Deal sites allow direct posting.
06 其他SNS平台 | Other SNS Platforms
其他的一些比如说Facebook、Twitter、Instagram、Youtube、Pinterest、Google+,LinkedIn等。
Other platforms include Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, etc.
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This is Cross-border Flower Palace. Welcome to like + follow. Your encouragement is our motivation for continuous sharing and creation.
