谷歌SEO技术与跨境电商平台最新政策解读
在当前数字化营销环境中，谷歌SEO技术已成为跨境电商推广不可或缺的核心策略。随着各大平台政策不断更新，掌握最新的谷歌SEO技术和平台规则对浙江地区的企业尤为重要。
In today's digital marketing environment, Google SEO technology has become an indispensable core strategy for cross-border e-commerce promotion. With continuous updates to major platform policies, mastering the latest Google SEO technology and platform rules is particularly important for enterprises in Zhejiang.
TikTok Shop东南亚多店规则重大调整
Major Changes to TikTok Shop's Multi-store Rules in Southeast Asia
TikTok Shop于8月1日更新了东南亚跨境商家的多店规则，为跨境商家提供了更灵活的多店开设政策。同一营业执照可覆盖泰国、马来西亚、越南、菲律宾和新加坡五个国家，每个国家最多支持开设两店。
TikTok Shop updated its multi-store rules for cross-border merchants in Southeast Asia on August 1, providing more flexible policies for opening multiple stores. A single business license can now cover five countries: Thailand, Malaysia, Vietnam, the Philippines and Singapore, with a maximum of two stores per country.
若商家已涉足马来西亚和泰国市场，若想拓展至其他东南亚国家，只需登录后台，依次进入"我的账号"、"全球市场"，选择目标国家并点击"开通"即可。
For merchants already operating in Malaysia and Thailand who wish to expand to other Southeast Asian countries, they simply need to log in to the backend, navigate to "My Account" > "Global Market", select the target country and click "Activate".
TikTok Shop全托管模式推出JIT模式
TikTok Shop Fully Managed Mode Introduces JIT Model
TikTok Shop全托管模式下推出了JIT(Just-In-Time)模式，这是一种"订单先行，供货随后"的策略，允许商家在接到实际销售订单后，于规定时间内将商品送达TikTok Shop的仓库。
TikTok Shop has introduced the JIT (Just-In-Time) model under its fully managed mode. This "order first, supply later" strategy allows merchants to deliver goods to TikTok Shop's warehouse within a specified time after receiving actual sales orders.
亚马逊加强平台监管，严查合规证书造假
Amazon Strengthens Platform Supervision, Cracks Down on Fake Compliance Certificates
亚马逊在Prime Day年中大促后加强了平台监管，许多卖家因产品合规证书造假而收到封号邮件，尤其是儿童产品CPC合规文件问题突出。
Amazon has strengthened platform supervision after Prime Day, with many sellers receiving account suspension emails due to fake product compliance certificates, particularly issues with CPC compliance documents for children's products.
其他平台政策更新
Other Platform Policy Updates
敦煌网开展"SKU作弊"专项治理，Lazada将于2025年起实施电子发票验证。这些政策变化都需要企业结合谷歌SEO技术进行综合营销策略调整。
DHgate has launched a special campaign against "SKU cheating", while Lazada will implement e-invoice verification starting 2025. These policy changes require enterprises to adjust their comprehensive marketing strategies in conjunction with Google SEO technology.
浙江SEO推广与谷歌竞价推广国家选择建议
Zhejiang SEO Promotion and Google Ads Country Selection Recommendations
对于浙江地区的企业进行SEO推广和谷歌竞价推广时，国家选择应考虑以下因素：目标市场消费能力、语言文化差异、竞争程度、平台政策等。通过优化谷歌SEO技术，企业可以更有效地进入TikTok Shop新开放的东南亚市场和即将进入的欧洲市场。
For enterprises in Zhejiang conducting SEO promotion and Google Ads, country selection should consider the following factors: target market purchasing power, language and cultural differences, competition level, platform policies, etc. By optimizing Google SEO technology, enterprises can more effectively enter TikTok Shop's newly opened Southeast Asian markets and upcoming European markets.
综上所述，掌握先进的谷歌SEO技术并结合各平台最新政策，是浙江企业在跨境电商领域取得成功的关键因素。专业的谷歌SEO技术能够帮助企业在激烈的国际市场竞争中脱颖而出。
In summary, mastering advanced Google SEO technology and combining it with the latest platform policies are key factors for Zhejiang enterprises to succeed in the cross-border e-commerce field. Professional Google SEO technology can help enterprises stand out in the fierce international market competition.
