外贸网站推广：除了谷歌，还有哪些渠道？
On Google, there are mainly two methods for foreign trade promotion: Google SEO and Google ads.
Google SEO, also known as search engine optimization, is a free promotion method. By optimizing website keywords, meta tags, web content, etc., to improve its ranking in Google search results, thereby increasing website exposure and traffic. When choosing keywords, you should avoid blindly pursuing popular keywords, but choose accurate keywords related to website content and with a higher conversion rate. In addition, the ranking difficulty of长尾 keywords is relatively small, but the conversion rate is higher, so it should also be given attention.
Google ads, also known as Google AdWords, is a paid advertising service provided by Google. With this method, you can directly display the advertisement information of your website on the Google search engine results page (SERP) without waiting for the website to gradually improve its ranking.
