Lazada双11：东南亚最大商机来袭，跨境物流全面升级助力卖家增长
东南亚电商巨头Lazada即将迎来年度最大促销活动——双11购物节，深圳龙华某年销售额超10亿的外贸企业已进入全面备战状态。运营负责人章总表示："今年我们在Lazada平台的备货量将达到平日的10倍，并紧急招聘了50名打包工人应对爆单。"
The e-commerce giant Lazada is gearing up for its biggest annual promotion - 11.11. A Shenzhen-based cross-border seller with annual sales exceeding 1 billion RMB has already begun preparations. "Our inventory for Lazada this year will be 10 times the usual amount," said the operations director, who has hired 50 additional packers.
一、平台全方位造势 | Platform-wide Promotion Campaign
Lazada今年在东南亚各国核心城市投放了大量地面广告，粉色双11标识将出现在主要地标和交通枢纽。线上方面，平台在Facebook、YouTube、Instagram等主流媒体投放宣传片，为活动预热。
Lazada has launched massive ground advertising campaigns in key Southeast Asian cities, with iconic pink 11.11 branding appearing at major landmarks. Online, promotional videos are running on Facebook, YouTube, and Instagram.
二、物流解决方案升级 | Logistics Solutions Upgrade
1. GlobalPlus项目：跨境物流成本最高降78%
针对150g以上商品，国际段物流费用最高可降低78%。某运动护具品牌加入后销量翻倍，商品曝光量增长70%。
1. GlobalPlus Program: Up to 78% Reduction in Cross-border Costs
For products over 150g, international shipping costs can be reduced by up to 78%. One sports brand doubled sales after joining, with 70% more product exposure.
2. 3PF本土履约方案：一店多运更灵活
支持同一店铺既可从东南亚本地发货，也可跨境小包发货。大件商品限制更宽松，支持一仓发多平台。
2. 3PF Local Fulfillment: More Flexible Operations
Allows both local Southeast Asia fulfillment and cross-border shipping from the same store. Fewer restrictions on large items and supports multi-platform fulfillment.
三、商家激励计划 | Seller Incentive Programs
Lazada推出多项激励措施：
• 马来西亚站LazMall商家可享高达60%的优惠券补贴
• 新商家享受100%平台补贴，最高减免三场大促费用
Lazada's seller incentives include:
• Up to 60% voucher subsidies for LazMall sellers in Malaysia
• 100% platform subsidies for new sellers, covering up to three promotions
随着双11进入倒计时，Lazada正与众多跨境商家一起，迎接东南亚全年最大的电商盛宴。物流升级+多重激励的组合拳，将为卖家带来前所未有的增长机遇。
With 11.11 approaching, Lazada and its cross-border sellers are preparing for Southeast Asia's biggest e-commerce event. The combination of logistics upgrades and multiple incentives creates unprecedented growth opportunities.