海外服装外贸订单获取与谷歌竞价推广全攻略
一、外贸服装订单获取渠道
1. Direct Order Channels for Garment Trade
1、品牌商直接订单：规模较大，结算方式多样，适合有实力有自营进出口权的服装工厂或者外贸公司操作。
Direct orders from brands: Large in scale with diverse payment methods, suitable for garment factories or trading companies with self-operated import/export rights.
2、外贸公司二手订单：根据外贸公司需要，选择合适的工厂加工。
Second-hand orders from trading companies: Select appropriate factories for processing according to the needs of trading companies.
3、经纪人订单：由于工厂排期、季节性等因素造成工厂偶尔缺单时出现的订单机会。
Broker orders: Order opportunities that arise when factories occasionally lack orders due to scheduling or seasonal factors.
4、展会订单：展会举办方会邀请许多品牌和外商参加，这是最直接的接单方式。
Exhibition orders: Exhibition organizers invite many brands and foreign merchants to participate, which is the most direct way to obtain orders.
二、谷歌竞价推广设置技巧
2. Google Bidding Promotion Setup Tips
1. 精准定位目标市场：通过Google Ads的地理定位功能锁定主要服装进口国家
1. Accurate target market positioning: Use Google Ads' geo-targeting to focus on major garment importing countries
2. 优化关键词策略：使用"garment manufacturer"、"clothing supplier"等精准关键词
2. Optimize keyword strategy: Use precise keywords like "garment manufacturer", "clothing supplier"
3. 多语言广告投放：针对不同市场制作英语、西班牙语等多语言广告
3. Multilingual advertising: Create ads in English, Spanish and other languages for different markets
4. 转化跟踪设置：安装Google Analytics跟踪代码，监控询盘转化率
4. Conversion tracking setup: Install Google Analytics tracking code to monitor inquiry conversion rates
