中国情趣内衣之都崛起：灌云县如何从贫困县逆袭为全球供应商
在江苏省灌云县，一个出人意料的产业正在蓬勃发展——情趣内衣制造。这个曾经以豆丹（一种高蛋白昆虫美食）闻名的小县城，如今已成为中国情趣内衣产业的中心，占据全国市场份额的60%-70%。
According to Tianyancha data, the Midnight Charm Garment Factory in Guanyun County produces over 20 million pieces annually, contributing to the county's total sales of nearly 2 billion yuan.
从贫困县到产业中心的转变始于2006年。当时高中生雷丛瑞在淘宝上尝试销售各种商品，最终发现情趣内衣是最具潜力的品类。他与母亲用20万元启动资金建立了7人小厂，开启了灌云县的情趣内衣产业。
The turning point came in 2011 when Guanyun manufacturers collectively lowered prices, with one best-selling item dropping to 9.9 yuan including shipping. This strategic move helped them capture market share from Guangzhou, the traditional leader in the industry.
价格优势与规模效应是灌云成功的关键。当地工人每天可生产100多件内衣，月收入超过1000元——这在当时高于许多一线城市白领的工资。一件成本仅几元的内衣，通过批量生产创造了巨大利润。
The industry's growth was further boosted when the local government recognized its potential and began providing support. Today, over 3,000 Taobao shops operate from the county, shipping over 20 million packages annually.
国际市场拓展成为新的增长点。与国内相比，海外市场对情趣内衣的政策限制更少，价格空间更大。许多国际知名品牌的产品实际上都产自中国工厂，包括部分维多利亚秘密秀场上的内衣。
However, challenges remain. As the Victoria's Secret brand shows, even successful lingerie businesses can decline. Guanyun manufacturers now face the question of how to evolve their industry to maintain long-term success.
从豆丹到情趣内衣，灌云县的转型故事展示了中国县域经济的惊人适应力。这个苏北小城通过抓住电商机遇，在"说不出口"的行业中创造了令人瞩目的商业奇迹。
From insect delicacies to intimate apparel, Guanyun's transformation demonstrates the remarkable adaptability of China's county-level economies, proving that even niche markets can drive substantial economic development when leveraged correctly.
