跨境电商成功要素解析：2023海南跨博会助力掘金万亿市场
跨境电商正从外贸新业态逐步转变为外贸新常态，成为外贸增长新动能。海关数据显示，今年上半年我国跨境电商进出口额达1.1万亿元，同比增长16%。在外贸环境充满不确定性的新周期下，跨境电商帮助企业以轻量化的方式寻找全球机遇。
Cross-border e-commerce is transitioning from a new foreign trade format to a new normal, becoming a key driver of trade growth. Customs data shows China's cross-border e-commerce import/export volume reached 1.1 trillion yuan in H1 2023, up 16% YoY. Amid global trade uncertainties, this model helps enterprises explore international opportunities with lean operations.
海南成为跨境电商主要"生力军"
Hainan Emerges as Cross-border E-commerce Powerhouse
中国跨境电商的高速发展得益于全球零售线上化趋势和政策支持。商务部数据显示，跨境电商占外贸比重从5年前的不足1%升至目前的5%。自2015年起，国务院已批准设立165个跨境电子商务综合试验区。
China's cross-border e-commerce boom benefits from global e-retail trends and policy support. Ministry of Commerce data shows its foreign trade share grew from <1% to ~5% in five years. Since 2015, the State Council has approved 165 Comprehensive Pilot Zones nationwide.
海南自贸港凭借独特优势成为跨境卖家新落脚点。2020年海南全岛纳入跨境电商零售进口试点后，跨境电商呈现高速发展态势。海口海关数据显示，2020.6-2023.5期间海南货物贸易进出口总值5044.8亿元，较上个三年增长101.4%。
Hainan Free Trade Port has become a new hub for cross-border sellers. After being designated as a retail import pilot zone in 2020, Hainan's cross-border e-commerce achieved rapid growth. Haikou Customs reports 504.48 billion yuan in total trade value during 2020.6-2023.5, up 101.4% from previous three years.
2023海南跨博会：打造跨境进出口新高地
2023 Hainan Expo: Creating New Cross-border Trade Hub
12月29-31日，2023第2届海南国际电子商务博览会将整合跨境电商生态链资源，为平台与卖家提供优质供货商和服务商。预计展出总面积37120m²，汇集50+国家商品，1000+源头工厂，吸引50000+专业观众。
On Dec 29-31, the 2nd Hainan International E-commerce Expo will connect cross-border ecosystem resources, matching platforms/sellers with quality suppliers. The 37,120m² exhibition will feature products from 50+ countries, 1,000+ factories, attracting 50,000+ professional visitors.
展会亮点包括：
Highlights include:
- 30+跨境平台对接 | 30+ cross-border platforms
- 50+亿级采购团 | 50+ billion-level buyer groups
- 行业峰会论坛 | Industry summits and forums
- 跨境人才招聘会 | Cross-border talent recruitment
谷歌海外旅游竞价推广等数字营销手段正成为跨境电商获客重要渠道，但成功更需要优质供应链+本地化运营+政策红利的组合。海南跨博会正是整合这些关键要素的理想平台。
While Google Ads for overseas tourism becomes important, sustainable success requires quality supply chains + localized operations + policy advantages. The Hainan Expo perfectly integrates these critical elements.
