如何高效进行外贸谷歌竞价推广及WordPress安装指南
外贸行业如何做好谷歌竞价推广？
How to effectively conduct Google Ads for foreign trade?
对于外贸企业来说，谷歌竞价推广(Google Ads)是获取海外客户的重要渠道。要做好谷歌竞价推广，需要注意以下几点：
For foreign trade companies, Google Ads is an important channel to acquire overseas customers. To effectively conduct Google Ads, pay attention to the following points:
1. 精准定位目标市场 - 根据产品特性选择合适的目标国家和地区
1. Precise targeting - Select appropriate target countries and regions based on product characteristics
2. 关键词优化 - 使用专业的关键词工具选择高转化率的关键词
2. Keyword optimization - Use professional keyword tools to select high-conversion keywords
3. 广告文案优化 - 撰写吸引人的广告文案，突出产品优势
3. Ad copy optimization - Write attractive ad copies highlighting product advantages
4. 落地页优化 - 确保落地页与广告内容高度相关，提升转化率
4. Landing page optimization - Ensure landing pages are highly relevant to ad content to improve conversion rates
WordPress安装详细教程
Detailed WordPress Installation Tutorial
第一步：下载安装包
Step 1: Download the installation package
1. 访问WordPress官网下载最新版本
1. Visit WordPress official website to download the latest version
2. 解压下载的文件包
2. Unzip the downloaded file package
第二步：配置数据库
Step 2: Configure the database
1. 找到wp-config-sample.php文件并重命名为wp-config.php
1. Locate wp-config-sample.php file and rename it to wp-config.php
2. 使用专业编辑器(如Notepad++)修改数据库信息
2. Use professional editor (like Notepad++) to modify database information
第三步：上传文件
Step 3: Upload files
1. 使用FTP工具将所有文件上传至网站根目录
1. Use FTP tool to upload all files to website root directory
第四步：完成安装
Step 4: Complete installation
1. 访问yourdomain.com/wp-admin/install.php开始安装
1. Visit yourdomain.com/wp-admin/install.php to start installation
2. 按照提示完成安装过程
2. Follow the prompts to complete the installation process
WordPress主题安装与配置
WordPress Theme Installation and Configuration
1. 下载主题包并解压
1. Download theme package and unzip it
2. 上传主题文件夹至/wp-content/themes/目录
2. Upload theme folder to /wp-content/themes/ directory
3. 在后台"外观-主题"中启用新主题
3. Enable new theme in "Appearance-Themes" in backend
系统基础配置
Basic System Configuration
1. 在"设置-常规"中配置网站标题和网址
1. Configure website title and URL in "Settings-General"
2. 在主题设置中配置SEO关键词和描述
2. Configure SEO keywords and description in theme settings
通过以上步骤，您可以快速搭建一个专业的外贸网站，并结合谷歌竞价推广获取海外客户。
Through the above steps, you can quickly build a professional foreign trade website and acquire overseas customers through Google Ads.
