外贸新人必看：零基础如何通过线上渠道高效开发国际客户
在当前全球贸易环境下，线上开发客户已成为外贸新人的必备技能。随着疫情反复和国际旅行限制，传统线下参展渠道受阻，掌握高效的线上开发方法显得尤为重要。
In the current global trade environment, online client development has become an essential skill for foreign trade newcomers. With recurring pandemics and international travel restrictions, mastering efficient online development methods is particularly important.
渠道一：外贸黄页网站 | Channel 1: Foreign Trade Yellow Pages
黄页作为工商企业信息库已有100多年历史，各国都有相应的黄页网站。网络黄页通过超链接和电子地图技术，提供了更丰富的企业信息。
Yellow pages as business information databases have a history of over 100 years, with corresponding websites in various countries. Online yellow pages provide richer corporate information through hyperlinks and electronic map technology.
推荐资源：欧洲黄页(europages)、美国黄页(yellowpages)、澳大利亚黄页(yellowpages.com.au)
Recommended resources: Europages, Yellowpages (US), Yellowpages.com.au
渠道二：行业展会网 | Channel 2: Industry Exhibition Websites
每个行业都有专业的展会网站，如美国的展会网、德国的IFMA、欧洲的eurobike等。这些网站通常包含参展商的详细联系方式和产品信息。
Every industry has professional exhibition websites, such as US trade shows, Germany's IFMA, Europe's Eurobike, etc. These websites usually contain exhibitors' detailed contact information and product details.
渠道三：搜索引擎 | Channel 3: Search Engines
使用目标国家本地化的Google搜索（如德国用google.de），并设置对应语言。现代翻译工具可以轻松解决语言障碍问题。
Use localized Google search in target countries (e.g., google.de for Germany) and set the corresponding language. Modern translation tools can easily solve language barriers.
渠道四：社交媒体 | Channel 4: Social Media
B2B业务推荐使用LinkedIn，B2C业务则适合Facebook和Instagram。社交媒体营销需要持续经营和专业化运营。
LinkedIn is recommended for B2B business, while Facebook and Instagram are suitable for B2C. Social media marketing requires continuous operation and professional management.
外贸数据亮点：2022年前三季度，中国与中东欧国家贸易总值达6927.3亿元，同比增长12.4%，其中出口增长18.9%。
Foreign trade highlights: In the first three quarters of 2022, China's trade with Central and Eastern European countries reached 692.73 billion yuan, a year-on-year increase of 12.4%, with exports growing by 18.9%.
线上主动开发客户已成为外贸业务的核心竞争力。选择适合自己的渠道，坚持深耕，定能收获丰硕成果。
Proactive online client development has become the core competitiveness of foreign trade business. Choose the right channel for you, persist in cultivation, and you will surely reap fruitful results.
本文由"Ada外贸知识分享"发布于2022年11月30日
This article was published by "Ada Foreign Trade Knowledge Sharing" on November 30, 2022
