领先的SEM竞价推广教学：谷歌推广占比高的原因解析

领先的SEM竞价推广教学：谷歌推广占比高的原因解析

Advanced SEM Bidding Tutorial: Why Google Ads Dominates the Market

Moz主编谈网站优化：十个关于SEO的真假相

Moz Editor Discusses Website Optimization: Ten Truths and Myths About SEO

站长之家注：本文由站长之家编译国外SEO网站Moz，作者是Cyrus Shepard（即下文中的"我"）。

Note from Webmaster Home: This article is compiled from Moz by Cyrus Shepard (referred to as "I" below).

我很喜欢SEO，也喜欢谈论关于SEO的一切话题。但是在部分非SEO从业者看来，SEO的"欺诈指数"不亚于庞氏骗局。

I love SEO and enjoy discussing all things about it. However, to some non-SEO professionals, SEO's "fraud index" is no less than a Ponzi scheme.

1. "SEO"是一场"骗局"？

1. Is SEO a "Scam"?

这种情况确实存在，但绝不能一概而论。上图是Moz网站这几年的自然流量趋势图。从图片可以看出，Moz网站的流量虽然有所波动，但总体处于增长状态。

This situation does exist, but it shouldn't be generalized. The chart above shows Moz's organic traffic trend in recent years. Despite fluctuations, the overall trend is upward.

2. 谷歌并非"傻子"

2. Google Isn't "Stupid"

有些站长企图通过发布庞大数量的文章来达到提升排名的目的，往往容易出现只追求数量而忽略了质量的问题。

Some webmasters try to boost rankings by publishing large quantities of articles, often sacrificing quality for quantity.

3. 我们的网站（Moz）也做过SEO

3. Our Website (Moz) Also Does SEO

对于站长来说，眼看着网站流量越来越少是一件极其痛苦的事儿，然而没有SEO，这种情况便是家常便饭。

For webmasters, watching website traffic decline is painful. Without SEO, this becomes the norm.

4. 链接建设已死？

4. Is Link Building Dead?

在搜索排名算法的参考因素中链接权威性和锚文本依旧占据着很大的比例。

Link authority and anchor text still play significant roles in search ranking algorithms.

5. 我希望把"SEO"这个关键词做到首页排名第一

5. I Want to Rank #1 for "SEO" Keyword

比起长尾词带来的流量，"SEO"这个词简直就是小巫见大巫。

Compared to long-tail keywords, the traffic from "SEO" is insignificant.

6. 谷歌很"讨厌"SEO？

6. Does Google "Hate" SEO?

实际上，谷歌搜索和SEO的关系十分微妙。

In reality, the relationship between Google Search and SEO is quite nuanced.

7. 谷歌问答服务的出现将SEO"打入了冷宫"？

7. Has Google Q&A Service "Killed" SEO?

谷歌问答服务的出现对于站长们来说算是个坏消息吧。

The emergence of Google's Q&A service is bad news for webmasters.

8. SEO是一种作弊手段？

8. Is SEO a Cheating Method?

真正的SEO是让整个网站更加有条理、让内容更符合用户需求、让用户的阅读体验更佳。

Real SEO makes websites more organized, content more user-focused, and improves reading experience.

9. PR

9. PageRank

PR虽然很多站长认为PR不过是谷歌算法的一部分，但PR还是颇受众人青睐。

Although many webmasters consider PageRank just part of Google's algorithm, it remains popular.

10. 社会化媒体行为不影响SEO效果？

10. Does Social Media Not Affect SEO?

社交媒体营销做得好会间接影响到SEO的效果。

Well-executed social media marketing indirectly impacts SEO performance.

总结：SEO的内容远不止于此，更多内容请继续关注站长之家。

Conclusion: There's much more to SEO. Stay tuned to Webmaster Home for more content.