24小时在线货代物流与谷歌竞价推广：淘宝出海战略全面升级
淘宝全球包邮计划创销售奇迹
2024年双11期间，淘宝"全球包邮"计划带动十万服饰商家实现"反季商品"热销。数据显示，开卖3天内近7万包邮商家成交额翻倍，大服饰类目同比增长207%。其中，POLO衫增长83%，泰国吊带背心销售额增长68%。
Taobao's Free Shipping Program Breaks Records
During 2024 Double 11, Taobao's global free shipping program helped 100,000 apparel merchants achieve off-season sales. Data shows nearly 70,000 merchants doubled GMV within 3 days, with fashion categories growing 207% YoY. Polo shirts increased 83% while Thai tank tops rose 68%.
阿里出海战略全面升级
淘宝近期推出"大服饰全球包邮计划"并升级为"淘宝天猫出海增长计划"，覆盖全行业类目。9月推出AI英文版，包邮区域从6个扩展至10个，新增日本、泰国等市场。同时提供十亿级运费补贴和零门槛入驻政策。
Alibaba's Global Expansion Accelerates
Taobao launched the "Global Fashion Free Shipping Program" and upgraded it to "Tmall-Taobao Global Growth Initiative", covering all product categories. The September AI English version expanded free shipping zones from 6 to 10 regions including Japan and Thailand, with billions in shipping subsidies and zero-entry barriers.
1688跨境业务同步发力
1688在2023年升级跨境服务，推出"跨境Select"货盘和"跨境寻源通"计划，与万里汇深化合作。其"跨境宝"产品已服务超1万跨境商家，为独立站和SaaS企业提供供应链支持。
1688's Cross-border Business Expands
In 2023, 1688 upgraded cross-border services with "Cross-border Select" inventory and sourcing programs, deepening cooperation with WorldFirst. Its "Cross-border Treasure" has served over 10,000 merchants, supporting independent sites and SaaS companies.
阿里全球电商矩阵协同作战
阿里国际数字商业集团(速卖通、Lazada等)与淘天集团(淘宝、1688等)形成协同：Lazada上线"淘宝精选"频道，速卖通重点发展Choice全托管业务。各平台根据区域定位差异化发展，共同拓展全球市场。
Alibaba's Global Ecosystem Synergy
Alibaba International Digital Commerce Group(AliExpress, Lazada) collaborates with Taotian Group(Taobao, 1688): Lazada launched "Taobao Selection" channel while AliExpress focuses on Choice hosted business. Platforms develop differentiated strategies by region to expand globally.
跨境电商新格局下的竞争
面对Temu和TikTok Shop的崛起，阿里加速布局：速卖通在欧美6国推半托管，Lazada与Daraz打通东南亚和南亚9大市场。2024年Q3阿里国际零售收入同比增长35%，远高于国内0.48%的增速。
New Competitive Landscape
Responding to Temu and TikTok Shop, Alibaba accelerated expansion: AliExpress launched semi-hosted in 6欧美 countries, Lazada integrated with Daraz across 9 Southeast/South Asian markets. Q3 2024 international retail grew 35% YoY, outperforming 0.48% domestic growth.
