跨境电商旺季"退货潮"来袭：这些类目卖家需高度警惕
跨境电商旺季"退货潮"来袭：这些类目卖家需高度警惕
Cross-border E-commerce Peak Season "Return Wave" is Coming: Sellers in These Categories Need to Be Vigilant
图片来源：图虫创意
Image Source:Tuchong Creative
刚刚过去的黑五网一，比起爆单的喜悦，更多卖家发出的是哀嚎。多家调研机构数据显示，今年黑五在线销售额相比2020年呈现明显下降趋势。
After the recent Black Friday and Cyber Monday, instead of the joy of order explosions, more sellers are lamenting. Data from multiple research institutions show that this year's Black Friday online sales have shown a significant decline compared to 2020.
联想到年初跨境物流的"拥堵盛况"，许多跨境电商卖家对年终旺季抱有"孤注一掷"的心态。然而现实是：物流拥堵、仓库爆仓，最终订单却不如人意。
Recalling the "congestion spectacle" of cross-border logistics at the beginning of the year, many cross-border e-commerce sellers had an "all-or-nothing" mentality towards the year-end peak season. However, the reality is: logistics congestion, warehouse explosions, but ultimately orders are unsatisfactory.
更令人担忧的是：除了订单不及预期，卖家们可能还将面临一波"退货潮"...
More worryingly: In addition to orders falling short of expectations, sellers may also face a wave of "returns"...
黑五网一表现不佳，"退货潮"更令人恐惧
Poor Performance on Black Friday/Cyber Monday, "Return Wave" Even More Frightening
根据亚马逊平台数据，2021年黑五网一销售额再破纪录，全球中小企业卖家贡献了超过一半的销售额。然而实际情况却是"爆血压、爆血管、爆痛"的卖家大有人在。
According to Amazon platform data, 2021 Black Friday/Cyber Monday sales broke records again, with global SME sellers contributing more than half of total sales. However, in reality, many sellers experienced "blood pressure spikes, blood vessel bursts, and pain explosions".
卖家反馈显示：
Seller feedback shows:
- ACOS从去年的22%飙升至今年的70-80%
- ACOS soared from 22% last year to 70-80% this year
- 单量不如平时，广告成本却持续攀升
- Order volume worse than usual, but ad costs keep rising
- 运费、人工、成本全面上涨
- Shipping, labor, and costs all rising
高退货风险类目预警
High Return Risk Categories Warning
美国零售联合会报告指出，2020年网购退货率约为18.6%，预计今年可能增至25%。其中：
The National Retail Federation reports that 2020 online return rate was about 18.6%, expected to increase to 25% this year. Among them:
服装类目：退货率最高，平均达20%以上，主要因为尺码问题
Apparel: Highest return rate, averaging over 20%, mainly due to sizing issues
其他高风险类目：
Other high-risk categories:
- 鞋类产品
- Footwear
- 生活家居用品
- Home goods
- 电子产品
- Electronics
- 汽车配件
- Auto parts
Return Helper专业退货解决方案
Return Helper Professional Return Solution
针对跨境电商退货难题，Return Helper提供一站式解决方案：
For cross-border e-commerce return challenges, Return Helper provides one-stop solutions:
- 全球10+国家/地区仓库网络
- 10+ country/region warehouse network
- 30+种本地退货标签
- 30+ local return labels
- 24小时内系统入库
- System warehousing within 24 hours
- 专业换标重新包装服务
- Professional relabeling and repackaging
针对不同产品提供差异化处理：
Customized processing for different products:
- 服装鞋类：专业拍照确认尺码
- Apparel/footwear: Professional photo confirmation of sizes
- 电子产品：IMEI检查，恢复出厂设置
- Electronics: IMEI check, factory reset
点击此处即可获得Return Helper新用户专属福利！
Click here to get Return Helper's exclusive new user benefits!
