谷歌留痕代发：宠物品牌Neakasa如何从濒临破产到全球热销
在跨境电商领域，谷歌留痕代发已成为品牌出海的重要策略。今天我们要分享的案例是一个通过智能宠物产品实现逆袭的品牌——Neakasa。
In the cross-border e-commerce field, Google trace submission has become a crucial strategy for brands going global. Today we share the case of Neakasa, a brand that achieved a remarkable turnaround through smart pet products.
深圳集海科技(Genhigh)旗下的Neakasa品牌，在创业初期经历了两次濒临破产的危机。创始人Franklin最初以外贸商身份涉足多个品类，从手机壳到汽车配件，但始终未能找到稳定的发展方向。
Neakasa, under Shenzhen Genhigh Technology, experienced two near-bankruptcy crises in its early days. Founder Franklin initially operated as a foreign trade merchant dabbling in multiple categories, from phone cases to auto parts, but failed to find a stable development direction.
2019年，公司转向智能家清赛道并获得5000万融资，但在激烈的市场竞争中很快陷入困境。这时，团队意外开发的宠物理毛器成为了救命稻草，通过谷歌留痕代发等数字营销手段，这款产品在海外市场迅速走红。
In 2019, the company shifted to the smart home cleaning track and secured 50 million RMB in funding, but soon found itself struggling in fierce market competition. It was then that the team's accidental development of a pet grooming device became their lifesaver. Through digital marketing methods including Google trace submission, this product quickly gained popularity in overseas markets.
Neakasa的成功转型体现了谷歌留痕代发在品牌建设中的重要作用。品牌通过以下策略实现了突破：
Neakasa's successful transformation demonstrates the important role of Google trace submission in brand building. The brand achieved breakthrough through the following strategies:
1. 众筹平台曝光
通过Kickstarter和Indiegogo等平台，Neakasa有效利用谷歌留痕代发技术提升产品曝光度，同时建立与用户的深度连接。
1. Crowdfunding Platform Exposure
Through platforms like Kickstarter and Indiegogo, Neakasa effectively utilized Google trace submission technology to enhance product visibility while building deep connections with users.
2. 线下体验营销
品牌在洛杉矶等地举办宠物主题活动，结合谷歌留痕代发进行本地化营销，增强品牌认知度。
2. Offline Experience Marketing
The brand organized pet-themed events in Los Angeles and other locations, combining Google trace submission for localized marketing to enhance brand recognition.
3. TikTok内容营销
通过制作宠物相关视频内容，并运用谷歌留痕代发策略，Neakasa在TikTok上获得了数百万的观看量。
3. TikTok Content Marketing
By creating pet-related video content and employing Google trace submission strategies, Neakasa gained millions of views on TikTok.
如今，Neakasa的宠物理毛器在Amazon类目排名第一，证明了谷歌留痕代发结合产品创新的强大威力。这个案例为中小企业在激烈市场竞争中提供了宝贵的经验：善用数字营销工具，聚焦细分市场，才能实现可持续发展。
Today, Neakasa's pet grooming device ranks first in its Amazon category, proving the powerful combination of Google trace submission and product innovation. This case provides valuable experience for SMEs in fierce market competition: leveraging digital marketing tools and focusing on niche markets are key to achieving sustainable development.
