Shopee全托管模式全面爆发：2023年跨境电商新机遇
2023年，Shopee官方宣布启动全托管业务招商，支持卖家以更低门槛进入东南亚和拉美市场。通过这一创新模式，不同品类和经验的卖家都能分享新兴电商市场的增长红利。
In 2023, Shopee officially announced the launch of its fully managed business recruitment, enabling sellers to enter Southeast Asian and Latin American markets with lower barriers. This innovative model allows sellers of various categories and experience levels to share the growth dividends of emerging e-commerce markets.
老牌3C大卖的转型之路
Transformation Journey of Established 3C Sellers
深圳蚁仕实业是最早加入Shopee全托管模式的卖家之一。负责人李总表示："全托管模式的高人效、高流量和经营便利性是最吸引我们的特点。"
Shenzhen Ants Industrial was one of the earliest sellers to join Shopee's fully managed model. General Manager Li stated: "The high efficiency, high traffic and operational convenience of the fully managed model are its most attractive features."
通过双线运营策略（自营店铺+全托管），蚁仕实业实现了产品互补和渠道多元化。他们的选品团队与平台买手密切合作，确保产品既符合市场需求又体现品牌特色。
Through a dual-channel operation strategy (self-operated stores + fully managed), Ants Industrial achieved product complementarity and channel diversification. Their product selection team works closely with platform buyers to ensure products meet market demands while reflecting brand characteristics.
新卖家的快速成长
Rapid Growth of New Sellers
义乌卓海日用品入驻Shopee全托管后，凭借工贸一体优势，不到一个月就实现了订单从0到2000的突破。郑总分享道："根据平台买手建议选品，比盲目推新有效得多。"
Yiwu Zhuohai Daily Products achieved a breakthrough from 0 to 2,000 orders within a month after joining Shopee's fully managed model. General Manager Zheng shared: "Selecting products based on platform buyer recommendations is much more effective than blindly launching new products."
郑总特别提到一款榨汁机的成功案例：凭借出色的外观设计、满足当地热带水果榨汁需求，以及中国供应链的价格优势，该产品在东南亚市场日销数千单。
General Manager Zheng specifically mentioned the success case of a juicer: with excellent appearance design, meeting local tropical fruit juicing needs, and the price advantage of Chinese supply chain, this product achieved daily sales of thousands of units in Southeast Asian markets.
市场前景与数据
Market Prospects and Data
据eMarketer数据显示，2023年东南亚和拉美电商增速位列全球前三。Shopee全托管模式通过专业团队负责运营、物流及售后等环节，帮助卖家降低营销成本，提升运营效率。
According to eMarketer data, Southeast Asia and Latin America ranked among the top three in global e-commerce growth in 2023. Shopee's fully managed model helps sellers reduce marketing costs and improve operational efficiency through professional teams handling operations, logistics and after-sales services.
随着东南亚市场消费能力持续提升，与精致生活相关的日用品正成为新爆款。Shopee全托管模式将持续赋能卖家，助力他们在蓝海市场实现业务突破。
With the continuous improvement of consumption capacity in Southeast Asian markets, daily products related to refined living are becoming new bestsellers. Shopee's fully managed model will continue to empower sellers, helping them achieve business breakthroughs in blue ocean markets.
