为什么外贸公司需要做谷歌推广？SEO搜索引擎优化全解析
搜索引擎的运作原理
网络搜索引擎优化（SEO）是一门融合了多种学科的交叉技术，用于提升网站在"自然搜索"中的排名。自然搜索是指非付费的搜索结果，通过SEO优化可以让网站在搜索引擎中获得更好的自然排名。
How Search Engines Work
Search Engine Optimization (SEO) is an interdisciplinary technology that improves a website's ranking in "organic search". Organic search refers to non-paid search results, and SEO optimization helps websites achieve better natural rankings in search engines.
SEO的概念及目的
SEO全称是Search Engine Optimization，即搜索引擎优化。它通过优化网站内容、代码、链接等因素来提升网站在搜索引擎中的排名。SEO主要有两个目的：让用户更容易找到你的网站；让搜索引擎能够正确抓取和展示你的网站内容。
Concept and Purpose of SEO
SEO stands for Search Engine Optimization. It improves a website's ranking by optimizing content, code, links and other factors. SEO has two main purposes: making it easier for users to find your website; and helping search engines properly crawl and display your website content.
SEO的方法与步骤
1. 高质量内容是SEO的基础。想要在百度、谷歌获得好排名，首先需要创作优质内容。
2. 注意标题和关键词。好的标题能吸引用户，关键词则帮助搜索引擎识别内容。
3. 外部链接也很重要，它能将你的网站与其他高质量网站关联起来。
SEO Methods and Steps
1. High-quality content is the foundation of SEO. To rank well on Baidu or Google, you first need to create excellent content.
2. Pay attention to titles and keywords. Good titles attract users, while keywords help search engines identify content.
3. External links are also crucial as they connect your website with other high-quality sites.
外贸公司为什么要做谷歌推广？
1. 谷歌是全球最大的搜索引擎，覆盖200多个国家和地区
2. 精准定位海外目标客户群体
3. 相比传统外贸推广方式，成本更低、效果可量化
Why Should Foreign Trade Companies Use Google Ads?
1. Google is the world's largest search engine, covering over 200 countries and regions
2. Precisely target overseas customers
3. More cost-effective and measurable than traditional foreign trade promotion methods
