速卖通动销率优化指南：如何解决滞销问题提升店铺排名
什么是速卖通动销率？
What is AliExpress sales velocity?
动销率是衡量商品销售效率的重要指标，计算公式为：
Sales velocity is a key metric to measure product sales efficiency, calculated as:
产品动销率 = 商品累计销售数量 ÷ 商品库存数量 × 100％
Product sales velocity = Total sales quantity ÷ Inventory quantity × 100%
当动销率＜100%表示滞销，＞100%则表示可能断货
When <100% indicates stagnation, >100% may indicate stockouts
为什么动销率如此重要？
Why is sales velocity so important?
低动销率会导致库存积压、资金链断裂，严重影响店铺运营
Low sales velocity leads to inventory backlog and cash flow problems
提高动销率的6个SEO优化策略
6 SEO strategies to improve sales velocity
1. 定期清理滞销产品：通过生意参谋分析访客数据，删除长期无流量、无销量的商品
1. Regularly remove stagnant products: Use analytics to identify and remove products with no traffic/sales
2. 优化老产品信息：提升主图质量、添加视频、优化详情页描述
2. Optimize existing products: Improve main images, add videos, enhance product descriptions
3. 开展营销活动：设置满减、优惠券、买赠等促销方式刺激消费
3. Launch marketing campaigns: Use discounts, coupons and gifts to boost sales
4. 合理使用直通车：为流量下滑的产品增加曝光
4. Use PPC ads wisely: Increase exposure for declining products
5. 维护老客户关系：发送定向优惠券，利用Feed粉丝经济
5. Maintain customer relationships: Send targeted coupons, leverage fan economy
6. 持续上新破零：新品能为店铺带来更多流量和平台权重
6. Continuous new listings: New products bring more traffic and platform weight
SEO优化小贴士：
SEO tips:
• 使用长尾关键词优化产品标题和描述
• Optimize titles and descriptions with long-tail keywords
• 确保产品类目选择准确
• Ensure accurate product categorization
• 优化移动端展示效果
• Optimize mobile display
• 收集并展示优质评价
• Collect and display quality reviews
