如何通过B2B模式推广产品？外贸企业必备的谷歌搜索引擎营销指南
外贸业务开展前，您需要做好这些准备
Before starting foreign trade business, you need to make these preparations
开展外贸业务如同其他商业活动一样，需要明确目标和做好规划定位。主要从以下三个方面着手：
Like other business activities, foreign trade requires clear goals and planning. It mainly involves the following three aspects:
一、品类赛道选择
1. Product Category Selection
品类赛道决定了企业未来的发展高度和广度，也就是确定了业务体量和天花板。选择品类时可以考虑：
Product category determines the future development height and breadth of the enterprise, that is, determines the business volume and ceiling. When selecting product categories, consider:
1. 产品的国内外兼容性
1. Domestic and international compatibility of products
即使是做外贸，也不能忽视国内市场；同样，在国内市场表现出色时，也要考虑更广阔的海外市场。
Even when doing foreign trade, don't ignore the domestic market; similarly, when performing well in the domestic market, also consider broader overseas markets.
2. 选择最熟悉的领域
2. Choose the most familiar field
熟悉的领域可能不是最好的，但一定是最容易驾驭和快速获利的。
The familiar field may not be the best, but it is certainly the easiest to master and profitable quickly.
3. 借助当前热门工具
3. Leverage current popular tools
从早期的网站信息赋能，到电商赋能，再到现在的短视频赋能，新工具的出现都是业务升级的机会。
From early website information empowerment to e-commerce empowerment to current short video empowerment, the emergence of new tools is an opportunity for business upgrading.
4. 把握未来趋势
4. Grasp future trends
科技、材料、工艺日新月异，在做好当下的同时要关注未来趋势。
With rapid changes in technology, materials and processes, focus on future trends while doing well in the present.
二、业务形式选择
2. Business Model Selection
外贸业务形式主要包括传统贸易和跨境电商：
Foreign trade business models mainly include traditional trade and cross-border e-commerce:
1. 传统贸易
1. Traditional trade
主要是B2B业务，供应链为：工厂→服务商(贸易商、进口商、代理商)→零售商
Mainly B2B business, supply chain: factory → service provider (trader, importer, agent) → retailer
2. 跨境电商
2. Cross-border e-commerce
主要通过自有或第三方平台销售，主要是B2C业务，也有部分B2B业务
Mainly through own or third-party platforms, mainly B2C business, also some B2B business
3. 品牌出海(DTC)
3. Brand going overseas (DTC)
随着竞争加剧，越来越多企业开始采用自主品牌出海模式
With increasing competition, more and more enterprises adopt DTC model
三、发展路径规划
3. Development Path Planning
中国制造的发展路径：
Development path of Made in China:
OEM(代工)→ODM(设计制造)→OBM(自主品牌)
OEM → ODM → OBM
这也是外贸企业高质量发展的必经之路
This is also the necessary path for high-quality development of foreign trade enterprises
谷歌搜索引擎营销建议：
Google search engine marketing suggestions:
1. 优化企业官网SEO，提升在谷歌搜索结果中的排名
1. Optimize corporate website SEO to improve ranking in Google search results
2. 利用Google Ads开展精准营销
2. Use Google Ads for precision marketing
3. 通过Google My Business完善企业信息
3. Improve corporate information through Google My Business
4. 分析Google Analytics数据优化营销策略
4. Analyze Google Analytics data to optimize marketing strategies
