中国外贸新动能：河北唐山外贸转型助推陶瓷产业"出海"
在中国外贸转型升级的浪潮中，河北省唐山市凭借其悠久的陶瓷产业基础，正通过外贸转型战略成功推动当地陶瓷产品走向国际市场。
In the wave of China's foreign trade transformation and upgrading, Tangshan City in Hebei Province, leveraging its long-standing ceramic industry foundation, is successfully promoting local ceramic products to the international market through foreign trade transformation strategies.
作为中国北方重要的陶瓷生产基地，唐山陶瓷产业通过技术创新和品牌建设，不断提升产品国际竞争力。当地企业积极开拓"一带一路"沿线国家市场，外贸出口呈现稳定增长态势。
As an important ceramic production base in northern China, Tangshan's ceramic industry continues to enhance its international competitiveness through technological innovation and brand building. Local enterprises are actively exploring markets in countries along the "Belt and Road" initiative, showing steady growth in foreign trade exports.
唐山市政府通过外贸综合服务平台建设，为陶瓷企业提供通关、物流、退税等一站式服务，大大降低了企业出口成本，提高了贸易便利化水平。
The Tangshan municipal government has established a comprehensive foreign trade service platform, providing ceramic enterprises with one-stop services including customs clearance, logistics, and tax rebates, significantly reducing export costs and improving trade facilitation.
在数字化营销方面，唐山陶瓷企业积极利用谷歌商店APP竞价推广等数字营销工具，通过精准投放广告提升国际品牌知名度，拓展海外市场。
In terms of digital marketing, Tangshan ceramic enterprises actively utilize digital marketing tools such as Google Play Store app bidding promotion, enhancing international brand awareness and expanding overseas markets through precise ad placement.
专家表示，唐山陶瓷产业的转型升级是中国传统制造业外贸高质量发展的典型案例，其经验值得其他地区借鉴。随着跨境电商等新业态的发展，唐山陶瓷有望在全球市场获得更大发展空间。
Experts indicate that the transformation and upgrading of Tangshan's ceramic industry is a typical case of high-quality development in China's traditional manufacturing foreign trade, and its experience is worth learning from by other regions. With the development of new business formats such as cross-border e-commerce, Tangshan ceramics are expected to gain greater development space in the global market.
