中国企业全球化战略：从产品出口到全面出海布局
近年来，中国企业正经历着从传统出口模式向全面海外布局的战略转型。 在9月8日-11日举办的第24届中国国际投资贸易洽谈会（投洽会）上，这一趋势得到了充分展现。
In recent years, Chinese enterprises have been undergoing a strategic transformation from traditional export models to comprehensive overseas expansion. This trend was fully demonstrated at the 24th China International Fair for Investment and Trade (CIFIT) held from September 8 to 11.
从出口到出海的战略转变
Strategic Shift from Export to Overseas Expansion
本届投洽会首次设立"走出去"专题展区——中国对外投资合作专区，展示面积达990㎡。展区重点展示了加工制造、资源利用、农业产业、商贸物流和科技研发五大类型的境外经贸合作区。
This year's CIFIT featured for the first time a "Going Global" special exhibition area - China's Foreign Investment Cooperation Zone, covering an area of 990㎡. The exhibition focused on five types of overseas economic and trade cooperation zones: processing and manufacturing, resource utilization, agricultural industry, commercial logistics, and scientific research.
关键数据：
Key Data:
- 2023年中国对外非金融类直接投资1301亿美元，同比增长11.4%
- China's non-financial outward direct investment reached $130.1 billion in 2023, up 11.4% year-on-year
- 2024年1-6月，我国全行业对外直接投资853亿美元，增长13.2%
- From January to June 2024, China's total outward direct investment reached $85.3 billion, an increase of 13.2%
成功出海案例
Successful Overseas Expansion Cases
滴滴出行：已在全球14个国家开展业务，在巴西成为最大一站式出行平台，在埃及占据1/3市场份额。
Didi Chuxing: Has expanded its business to 14 countries worldwide, becoming the largest one-stop mobility platform in Brazil and capturing one-third of the market share in Egypt.
匈牙利投资：截至2024年6月，中国企业对匈牙利投资金额已超过200亿美元，成为匈牙利最大外资来源国。
Investment in Hungary: As of June 2024, Chinese enterprises' investment in Hungary has exceeded $20 billion, making China Hungary's largest source of foreign investment.
出海面临的挑战
Challenges in Overseas Expansion
中国企业出海主要面临三大挑战：
Chinese enterprises face three main challenges in overseas expansion:
- 全球经济放缓带来的不利影响
- Adverse effects of global economic slowdown
- 激烈的国际市场竞争
- Fierce international market competition
- 部分国家数字经济发展滞后和人才储备不足
- Underdeveloped digital economy and talent shortage in some countries
金融支持与服务
Financial Support and Services
为应对出海风险，金融机构提供了全方位支持：
To address overseas risks, financial institutions provide comprehensive support:
- 海外投资保险
- Overseas investment insurance
- 全生命周期金融服务
- Full lifecycle financial services
- 汇率风险管理
- Exchange rate risk management
专家建议：中国企业出海应主动对接政策、践行合规经营、加大履行社会责任力度。
Expert Advice: Chinese enterprises going global should actively align with policies, practice compliance operations, and strengthen social responsibility.
