跨境电商SEO推广策略：如何避免"低价螺旋"陷阱？
跨境电商SEO推广策略：如何避免"低价螺旋"陷阱？
Cross-border E-commerce SEO Strategies: How to Avoid the "Low-price Spiral" Trap?
《每日经济新闻》记者：叶晓丹 编辑：董兴生
Reporter: Ye Xiaodan Editor: Dong Xingsheng
2024年末，越来越多的企业和监管机构开始反思低价、"内卷式"竞争对整个制造业以及营商生态的系统性影响。跨境电商以及出海企业亦不例外。
By the end of 2024, more companies and regulators are reflecting on how low-price and "involution-style" competition systematically impacts the entire manufacturing industry and business ecosystem - cross-border e-commerce and overseas enterprises are no exception.
泡面、瓶装水、新能源汽车、云计算等产品，在过去一年都在进行价格战。
Products like instant noodles, bottled water, new energy vehicles, and cloud computing have all engaged in price wars over the past year.
然而，低价酣战和产业链"内卷"的后果在许多行业已经显现。与此同时，部分国家的关税已经提高或正在提高，"低价螺旋"策略在海外是否还能奏效？
However, the consequences of low-price battles and industrial chain "involution" are becoming evident across many sectors. With increasing tariffs in some countries, is the "low-price spiral" strategy still effective overseas?
什么是低价螺旋？
What is the Low-price Spiral?
所谓低价螺旋，是指通过低于市场平均价格的商品不断吸引消费者，促使竞争对手也降低价格，从而形成价格下行的循环。
The low-price spiral refers to continuously attracting consumers with below-market-average prices, forcing competitors to lower their prices, creating a downward price cycle.
谷歌搜索推广的SEO优化步骤
SEO Optimization Steps for Google Search Promotion
1. 关键词研究：分析目标市场的搜索习惯和竞争对手策略
1. Keyword Research: Analyze search habits and competitor strategies in target markets
2. 内容本地化：针对不同市场创建文化适配的内容
2. Content Localization: Create culturally appropriate content for different markets
3. 技术SEO：确保网站符合Google最新算法要求
3. Technical SEO: Ensure website compliance with Google's latest algorithms
4. 链接建设：获取高质量的国际反向链接
4. Link Building: Acquire high-quality international backlinks
出海企业如何避免"低价螺旋"？
How Can Overseas Enterprises Avoid the "Low-price Spiral"?
• 产品差异化：聚焦高利润产品，以效率对冲成本压力
• Product Differentiation: Focus on high-margin products to offset cost pressures through efficiency
• 品牌建设：打造自主品牌而非依赖代工模式
• Brand Building: Develop proprietary brands instead of relying on OEM models
• 多元化布局：分散市场风险，降低关税冲击
• Diversified Strategy: Spread market risks and reduce tariff impacts
许多对"内卷式"低价竞争有深刻洞察的出海企业已经开始尝试破局之道。一些企业选择聚焦高利润产品，以效率对冲成本压力；一些企业会在产品优化和销量增值的基础上适度提价；还有一些企业开始多元化布局，以降低关税带来的冲击，分散风险。
Many overseas enterprises with deep insights into "involution-style" low-price competition have begun exploring solutions. Some focus on high-margin products to offset costs through efficiency; others moderately raise prices based on product optimization and value-added sales; while some adopt diversified strategies to mitigate tariff impacts and spread risks.
图片来源：《每日经济新闻》记者 张韵 摄
Photo credit: Zhang Yun, Daily Economic News
