谷歌B2B推广手把手教程：适合小白的Google广告基础指南
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一、什么叫谷歌广告（Google Ads）？
1. What is Google Ads?
谷歌广告是一种通过使用Google关键字广告或者Google遍布全球的内容联盟网络来推广网站的付费网络推广方式。
Google Ads is a paid online advertising method that promotes websites through Google keyword ads or Google's global content network.
可以选择包括文字、图片及视频在内的多种广告形式。其实简单的来说就是，如果你想花钱在谷歌上打广告，并且想要通过谷歌广告获得利益，就用谷歌广告，另外，使用谷歌广告，也相当于是为自己的业务在进行投资。
It offers multiple ad formats including text, images and videos. Simply put, if you want to advertise on Google and profit from it, then use Google Ads. Using Google Ads is essentially an investment in your business.
二、谷歌广告（Google Ads）的类型
2. Types of Google Ads
1. 谷歌搜索广告的具体说明
1. Google Search Ads Explained
当你在谷歌上投放广告后，如果有用户使用与你的任意关键字相关的字词进行搜索时，那么你的广告就会出现在相应搜索结果中。
After you place an ad on Google, when users search for terms related to your keywords, your ad will appear in the search results.
Google搜索广告可以在哪些位置展示？
Where can Google Search Ads appear?
- Google搜索网站：广告可以展示在Google搜索的搜索结果上面或者下面
- Google Search: Ads can appear above or below search results
- Google Play、Google购物、Google图片和Google地图
- Google Play, Google Shopping, Google Images and Google Maps
2. 谷歌展示广告的具体说明
2. Google Display Ads Explained
借助Google展示广告，无论用户在浏览自己喜欢的网站、看YouTube视频、查看Gmail帐号，还是在使用移动设备和应用，你的广告都可以主动向他们展示。
With Google Display Ads, your ads can actively reach users when they browse their favorite websites, watch YouTube videos, check Gmail, or use mobile devices and apps.
3. 谷歌购物广告
3. Google Shopping Ads
如果你是一家B2C跨境电商企业，非常推荐使用购物广告系列来推广你的产品。
If you are a B2C cross-border e-commerce business, it is highly recommended to use Shopping campaigns to promote your products.
谷歌购物广告的优势：
Advantages of Google Shopping Ads:
- 吸引更优质的潜在客户
- Attract higher quality leads
- 易于管理且专门面向零售的广告系列
- Easy to manage and specifically designed for retail campaigns
4. 视频广告系列
4. Video Campaigns
通过视频广告系列，你可以单独展示视频广告，也可以在YouTube上以及整个Google展示广告网络上的其他流式视频内容中展示视频广告。
With video campaigns, you can display video ads alone or on YouTube and other streaming video content across the Google Display Network.
5. 应用广告系列
5. App Campaigns
谷歌应用广告系列为您简化了这一流程，帮助你轻松地在Google用户量最多的各款产品和服务中宣传自己的应用。
Google App campaigns simplify this process, helping you easily promote your app across Google's most popular products and services.
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